Key Responsibilities:
The Group Marketing Manager for Planning & Sponsorship is a dual role that leads the development and delivery of group sponsorships, as well as cross-functional planning across Group Marketing.
This experienced marketer will drive best-in-class sponsorship outcomes for our brands in Dalata Hotel Group (DHG).
The successful candidate will have a strong track record of strategy, project delivery, and best practice marketing methodologies from leading brands.
Sponsorship Development & Management
* Develop a strategic framework for sponsorship within Dalata Hotel Group.
* Communicate best-in-class sponsorship practices across the Group and maximise sponsorship relationships.
* Work collaboratively with internal and external stakeholders to drive brand recognition and participation across sponsorship initiatives.
* Align and integrate all sponsorship marketing across the Group.
Sponsorship Activation
* Lead the strategy, creative, and execution of the GAA Football U20 All-Ireland Championship sponsorship.
* Integrate the Aer Lingus College Football Classic into the overall sponsorship strategy and use it to drive brand awareness for Clayton Hotels.
* Develop toolkits to guide consistent execution and evaluation of new proposals and post-campaign reviews.
Planning Cycle Development & Management
* Design and lead a planning cycle across all teams to drive measurable business impact.
* Embed common processes, tools, and timings so that we move as an integrated team.
* Guide the planning across Brand, Digital, and Agency partners.
* Deliver two planning days per year in partnership with the CMO, Senior Marketing team, and Agencies.
Key Relationships
* CMO, Marketing Managers, Brand Managers, Group GM/GMs, Hotel teams, Agency partners, HPC, Marketing Analyst, Revenue, Sales, HR, Development.
Team Development
* Support the learning and development of the Marketing team through the implementation of best-in-class tools.
* Manage and coach internal stakeholders.
* Key contact for delivery of sponsorship budgets and building business case for additional investment requirements.
Skills
* Marketing Planning
* Sponsorship Campaign Strategy
* Campaign Activation
* Communication
* People Management