The Creator Marketing Specialist will lead the Irish Influencer Marketing Programme with responsibility to develop it further. The programme consists of KEY Creators of Red Bull Ireland, including macro & micro influencers across all of Red Bull's playgrounds and in line with the Irish business plan. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
1. Support the yearly programme of events, projects and activations in Ireland, in addition to stand alone creator projects
Support the Media Network Team and other key Red Bull departments from ideation through to execution
Work closely with the Red Bull international team ensuring we are in line with global expectations but also ensuring plans are fit for purpose for winning locally
2. Sourcing fitting talent, maintaining current relationships and tracking performance
Identify, establish, and nurture authentic relationships with relevant creators who embody Red Bull's values. By connecting these creators with projects and opportunities within the World of Red Bull, you will ensure mutually beneficial outcomes
Build and manage relations with the carefully selected brand fit influencer community and provide them with unique opportunities within the World of Red Bull
Grow creator's Brand & Can Love in line with the global Creator Marketing strategy of Red Bull
Lead, monitor and develop the programme and its accompanying budget in close alignment with the Head of Media Network
Work in a cross-functional environment and integrate Creators into wider team projects where relevant
Negotiate external deals and contracts (supplier, agencies, streamers)
Create ideas for annual business planning process and execute respectively
Identify creator events/projects that we can 'give wiiings' to and collaborate with internal departments to activate these accordingly.
Develop the seeding strategy with the Head of Media Network in close collaboration with our Media Network Team and other departments to ensure creators are regularly sent product.
Manage the creator database and ensure all internal tracking and reporting platforms are up to date to help achieve our marketing goals.
Measure and analyse the performance of the work, demonstrate its impact on our overall business goals and identify opportunities of strength or weakness that can be improved.
3. Experience of Influencer Management and consumer communications (3 - 5 years of experience in related areas)
4. Experience with community management and ability to build a strong network of relationships with influencers
5. Passion for sport and culture
6. Strong marketing & business understanding and analytical skills.
7. Strong planning and project management skills
8. Strong negotiation, persuasion, and networking skills - able to build long term sustainable relations with creators throughout the island of Ireland
9. Ability to think strategically on how to position Marketing and Media initiatives to guarantee message
10. A story seeker that identifies stories with a true media potential
11. (Proven) leadership qualities and presentation skills
12. Interpersonal, organizational & communication skills
13. Flexible and proactive attitude, able to cope with fast changing environment
14. Full clean driving licence
15. Degree or relevent experience
16. Fluency in English
17. Travel 0-10%
CREATOR SPECIALIST: Distribution Partner
Red Bull
Giving wings to people and ideas since 1987
In the 1980's Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: