Location: Atlanta, GA or Dublin, Ireland
FOCUS, SCOPE and IMPACT:
* Support the Global Category President in developing a vision and strategic direction for the category
* Brand/categorygrowth strategy work will include 3-year growth strategy, positioning, occasions-channels, VIS, packaging design, and passion pointsfor three global / regional brands (Powerade, BALyte and AQ)
* Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+
* Scale regional and local brands within our Growth Portfolio and reapply likenever before
* Drive innovation by stewarding the brand portfolio and innovation pipeline
* Expected to manage “shadowP&L” for category, managing strategic levers for topline growth and providingDME/investmentrecommendation
* Expected to provide input on new and preferred business models for the category
* Work with counterparts in OperatingUnits(OU)to help develop and execute cohesive brand/categorystrategy
* Work with Global Human Insights to define a consumer segmentationand define category insights
* Recommend shopper segmentation strategies by channel/occasion
* These roles will not haveformaldirect reports, but will work with a large network of colleagues across TCCC
* They willbepart of 5-8 person teams of senior marketing talent reporting to Global Category Presidents
* Accountable for overall engagement and inspiration of the global brand community
JOINING THE TEAM – WHAT’S IN IT FOR YOU?
* Being at the forefront of re-imagining thenext-stageof category growth for the company
* Owning the narrative – global category / global brands
* Continuous learning to support upskilling
* Cross cultural/operating unit experience
EXPERIENCE
* Significant marketing experience (8+ years)
* Direct experience with brand strategy work
* Experience working with cross-functional teams
* Comfort with and understanding of consumer and business analytics
* Comfort with and understanding of human insights
* TCCC experience strongly preferred
WORK FOCUS
* Lead the scaling of Powerade and BALyte in core markets and new market opportunities by developing brand persistent platform, communication, commercial partnerships, activations, VIS and innovation.
* Continue to evolve the portfolio and brand strategy to expand advanced hydration beyond sport and address both FUEL and RECOVER need state
* Continue to evolve the brand and category strategy
* Continue to evolve the sports strategy to ensure effective utilization and activation of partnership assets
COMMUNICTAION FOCUS
* Role will require frequent communication with Global Category Presidents, other Global Marketing sub-functions, and OU Category Leads
* Global Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholders
#J-18808-Ljbffr