This role is within one of our subsidiaries, EBM Software,
About EBM Software:
We are an innovative software company poised to redefine the way technology solutions reach and resonate with audiences. Our team of seasoned Product Management, Software Development, Data Engineering, Data Science and more that has built an advanced suite of software products— we’re now on the lookout for a dynamic marketing mind to amplify our story and place our solutions at the forefront of the industry.
The Opportunity:
We’re now looking for a trailblazer—someone who thrives at the intersection of product strategy and market influence. As our Manager of Product Marketing Innovation, you will be the critical bridge between our product development teams and the market, translating deep product insights into compelling, state-of-the-art marketing campaigns. Your mission: to captivate the market, ensuring our audience sees us as the tech authority we are.
What You’ll Do:
Champion Market Awareness & Leadership:
Adopt and evolve the narrative around our products. You will design bold, integrated campaigns that go beyond traditional funnels—illustrating our market leadership, vision, and continuous innovation.
Deep Persona Understanding & Segmentation:
Partner closely with our product teams to fully grasp our user personas and empathy maps. Understand their motivations, habits, and behaviors, then craft messaging and positioning that speaks directly to their needs—wherever they consume information.
Strategic Launch & Release Planning:
Help lead the go-to-market design & deployment for new features, functionality rollouts, and major product releases. You’ll not only plan the launch but ensure it resonates with the right audiences, in the right places, at the right time.
Innovative Channel & Content Strategy:
Identify and leverage emerging platforms, forums, and channels where tech conversations thrive. Develop diverse content formats—video, long-form thought leadership, social media snippets, interactive experiences—to engage audiences on their terms and drive meaningful market conversations.
Cross-Functional Leadership & Execution:
Collaborate daily with creative teams, web developers, social media managers, and external partners. Translate your marketing vision into actionable project plans, manage timelines, and ensure every deliverable aligns with our strategic narrative.
Global Collaboration (Internal Focus):
While our market focus is currently US domestic, our internal teams span multiple countries, time zones, and cultural backgrounds. You’ll regularly coordinate with product, development, and creative colleagues worldwide, ensuring that communication, project timelines, and strategic alignment flow seamlessly across borders. Your ability to navigate different working styles, adapt to varied schedules, and foster a cohesive team environment—despite physical distances—will be key to delivering exceptional product marketing outcomes.
Metrics That Matter:
Embrace a “try, test, measure” approach. Your success won’t be judged on old-school MQL targets. Instead, we’ll celebrate engagement quality, brand lift, thought leadership presence, and the tangible influence we have on our audience’s perception and decision-making.
What We’re Looking For:
Strategic Visionary: You’ve successfully shaped product marketing programs that elevated brand positioning and broke through market noise.
Creative Storyteller: You excel at translating complex product benefits into relatable, engaging narratives tailored to diverse personas and platforms.
Data-Informed Innovator: While you’re highly creative, you rely on data and feedback loops to inform strategy and continually refine your approach.
Cross-Functional Collaborator: Your communication style fosters trust and alignment among product managers, designers, engineers, sales and leadership.
Hands-On Leader: This role is for a doer, not just a delegator. You’ll roll up your sleeves, test bold ideas, learn from results, and iterate rapidly.
Grit & Resilience: You thrive in fast-paced environments. Failures are fuel, and you use them to refine strategies and push boundaries further.
Why Join Us?
Pioneering Impact: Put a well-established product suite on the map—your strategies will shape how our brand is perceived for years to come.
Innovative Culture: Join a team that values experimentation, bold thinking, and continuous improvement.
Professional Growth: Hone your craft at the cutting edge of product marketing. You’ll be encouraged to learn, lead, and grow.
Meaningful Work: Your efforts will directly influence how customers discover and embrace technology that can transform their businesses.
If you’re a forward-thinking, creative product marketing leader hungry to redefine what’s possible—let’s talk. Send us your resume, a short introduction, and any relevant work samples that showcase your ability to turn complex ideas into market momentum.
Welcome to the future of product marketing. We’re eager to see what we’ll create together!
ABOUT US
Xerxes Global Holdings is comprised of the following businesses:
EBM Software delivers performance software solutions that drive growth for private equity funds, investment banks, and middle market to large corporations.
Blue Ops specializes in strategic M&A advisory and business growth in private equity, investment banking, portfolio companies, etc.
The Association of Retail and Consumer Professionals (ARC) is the parent organization of the Category Management Association (CMA), the Shopper Insights Management Association (SIMA), the Retail Dieticians Business Alliance (RDBA), and the Space Planning Association (SPA).
XGS is our new data science and artificial intelligence business headquartered in Dublin, Ireland that focuses on developing and productizing advanced analytics for clients.
Studio X provides a full range of video production to internal and external clients our of our film studio in Minneapolis.
Employees here are an elite group of bright, strategic thinkers. They are encouraged to take the ball and run with it, and there’s no question your impact can be felt. Our employees are highly valued on an individual level and are constantly pushed to grow and continuously move onward and upward in their careers. Here, you’ll work with top-level executives and thought leaders, making connections, and continually learning. We do everything possible to ensure you can grow and shine in your role.