Who We Are:
SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
We are proud to be launching a new state-of-the-art technology facility in Dublin, Ireland. The Dublin-based team will play a critical role in our continued digital transformation and will function as a center of excellence for SiriusXM’s global Product and Technology organisation.
SiriusXM’s new Dublin facility will comprise a workforce primarily focused on software development, automotive technology and engineering, AdTech, data science, and analytics. Talent based in the new technology hub will be charged with developing and implementing best-in-class standards for high-quality, scalable software deliveries for SiriusXM’s streaming and in-vehicle audio entertainment platforms.
How you’ll make an impact:
This role will be a key partner for our sales and marketing organization to drive towards our trial conversion goals through the use of data driven analytics to tell meaningful stories to aid our business partners in their decision making. The Marketing Analytics team at SiriusXM is a highly valued group within the enterprise and we work as close partners with various business owners to drive the company toward success.
What you’ll do:
1. Serve as the primary point person and thought leader of analytic and data insights for trial conversion.
2. Partner with the conversion marketing team to understand drivers, both internal and external of customer subscription activity across key segments in the sales funnel.
3. Maintain and automate analytical tools and reports for evaluating performance of customer listening behavior, customer response, conversion, and conversion revenue.
4. Monitor trends and key metrics and provide proactive insight with the marketing and analytics teams to identify areas for marketing improvement.
5. Support dashboards, ad-hoc reports and analysis that measure performance. Dashboards and analysis will be used to measure and drive decisions around our Key Performance Indicators which will directly impact subscriber revenue.
6. Develop strong understanding of SiriusXM transactional, marketing, and operational databases and be an expert in identifying best data sources for analyses.
7. Perform data quality audits to maintain and assure data integrity.
8. Integrate required source data to provide deeper understandings on customer behavior and other segmenting opportunities.
What you’ll need:
1. Bachelor's degree in data analytics, statistics, computer science, math, economics or equivalent, relevant experience, advanced degree preferred.
2. 10+ years of experience as a consultant or an analyst, marketing, financial, economic, valuations preferred.
3. To think and to be curious along with strong analytical and quantitative problem-solving skills.
4. Thorough Knowledge of SQL, Python familiarity a plus.
5. Comfortability operating with large datasets and extracting insights and/or recommendations from the data.
6. Strong Tableau dashboard development skills or equivalent experience in similar BI tool.
7. Basic Working Knowledge of Data Engineering with some model building and ML pipelines.
8. Databricks experience, Salesforce experience a plus but not required.
Very nice to have:
* A passion for audio entertainment.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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