Job Title:
Senior Analyst/Program Manager, Digital Marketing Acquisition and Activation Platforms
About Us
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition.
Key Responsibilities
* Implementing and supporting leading cloud-based marketing technology to optimize and expand our digital programs, leading to more personalized engagement with our professionals, customers and consumers in the EMEA region.
* Managing the ongoing run/operate of Salesforce Marketing Cloud and Data Cloud to enable EMEA regions to meet their acquisition and activation targets.
* Leading functional requirements gathering, solution design, process improvement, testing, and implementation of marketing technologies across various projects.
* Leading testing, including user acceptance testing, solution adoption, and solution acceptance.
* Closely partnering with EMEA Business teams, marketing agency vendor teams and with Internal Global Information Technology teams to ensure that the EMEA marketing solutions are aligned with global strategy.
Basic Qualifications
* Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field.
* 5+ years professional experience working in Information Technology or Digital Marketing.
* 5+ years experience working with Salesforce Marketing Cloud and Data Cloud.
* Experience leading large full-lifecycle implementations and/or implementing integrated solutions including marketing solutions that are cloud based.
* Experience working with large scale data systems and transactional customer data records.
* Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc.
* Understanding of governmental privacy regulations on the collection and use of customer data (such as GDPR and CCPA) and how this impacts customer data management.
* Ability to apply agile methodology and sprint development to manage project implementations and backlogs.
* Ability to collaborate using the Google Suite of tools.
* Familiarity with the Atlassian suite of tools (JIRA, Confluence, Trello).
* Excellent verbal and written communication skills as well as customer relationship building skills.
* Ability to adapt to and work effectively with a variety of engagements and in challenging situations.
* Strong organization and project management skills.