My Client has some of the best brands in the FMCG marketplace and due to a re-structure and a change to business operations, they have created a new role for a Regional Field Sales Manager to join the Business for the Connacht and in particular Galway region.
Why this opportunity? My client’s portfolio is the envy of their competitors! They have several iconic and number 1 brands across soft drinks, alcohol, and beauty/healthcare. It is an exciting place to work, but also extremely fast-paced. To succeed, you must have high energy and be comfortable with autonomy, effectively treating this role like it’s your own mini-business.
In this position, you will report to a fair and experienced Head of Sales. Although Shane has high expectations, he is renowned for giving his team autonomy and ownership. He expects that. He said, “If you make a mistake, move on. I like my managers to have a proactive approach and come to me with ideas and behave and act like a leader.” In a nutshell, this role is about managing and delivering through people, so you must have experience managing a Field Sales Team in either a leader or supervisor role. There is an element of structure to the role, but you must also be able to adapt and take calls/jump on Teams calls when required. There are fair and attainable targets, and full bonuses (circa 15-20%) are regularly paid out to the Team.
OFFICIAL ROLE OVERVIEW
As the Regional Sales Manager for the Off-Trade channels, your primary responsibility is to lead, coach, and manage a high-performing field sales team. Your focus will be on achieving Brand, Distribution, and Visibility KPIs across various channels including Grocery Retail, Convenience, Forecourt, and Off-Licence. The role involves travel to maximize the coaching impact across the team, so they must have the flexibility to spend time away from home when necessary.
KEY RESPONSIBILITIES
1. Team Management and Leadership: Demonstrate strong management, coaching, and leadership skills. Organize business priorities effectively, set high expectations, and ensure the team delivers brand standards at the point of purchase.
2. Motivation and Development: Keep the field team highly motivated by developing their core competencies across Category Knowledge, Customer Knowledge, and Selling Skills. Maintain customer focus through best-in-class relationship management.
3. Efficient Customer Call File Management: Manage an efficient and effective Customer Call File across the region to maximize capacity utilization.
4. Business Partnership Development: Build mutually beneficial business partnerships with key retail customers and groups.
5. Store Audits and Performance Measurement: Ensure accurate completion of store audits to measure individual performance and capability. Identify opportunities and set goals for personal growth.
6. In-Trade Time Management: Spend approximately 60-70% of your time in-trade, leading, managing, and coaching your team to achieve brand objectives and KPIs.
7. Data-Driven Territory Development: Develop your territory through the effective use of data and insights.
KNOWLEDGE, SKILLS AND EXPERIENCE
1. High level of commercial awareness and experience in a Field sales management role; FMCG experience will be highly advantageous.
2. Experience managing a team and the ability to demonstrate leadership skills is a must.
3. Strong initiative and the ability to work autonomously as well as having strong organizational skills and ability to multi-task.
4. Strong communication & presentation skills and the ability to work in a fast-paced environment.
For more information, please contact Denis Mac Sweeney on 087 977 2742 or email Denis at [email protected]. All applications will be treated confidentially.
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