The Director of Sales and Marketing functions as the strategic leader and driver of hotel sales and has responsibility for achieving property revenue goals and guest satisfaction. You will lead and manage all day-to-day activities related to the proactive sales and marketing function with a focus on building long-term, value-based customer relationships that enable achievement of hotel sales objectives.
Responsibilities
* Develop, implement and monitor the annual Sales and Marketing plan for the hotel.
* Manage own portfolio of accounts in Corporate, MICE, Business groups, Airlines, Agent, Tour Operator, and Leisure segments in local, regional and global markets.
* Seek out and secure new corporate and leisure business, in line with the Hotel’s budgetary requirements.
* Participate in and activate the agreed strategy in the annual RFP process in conjunction with the cluster revenue manager to ensure maximum RFP acceptance.
* Maximise all revenue opportunities from existing accounts through strategic planning and effective account management.
* Deliver budgeted room sales in key segments the DOSM has responsibility over: corporate/corporate group/consortia/conference in house/ad hoc tour series and tour series/Airline.
* Deliver budgeted M&E sales with focus on food and beverage sales along with yielding room hire.
* Assist with delivering budgeted Food and Beverage sales with specific focus on the restaurant and bar.
* Lead team to identify and develop new business from new accounts, focusing on corporate transient, MICE, Social Events, Local Corporate Relationships, MICE agents, and airlines.
* Monitor and lead M&E Pipeline analysis identifying gaps vs budget, and actioning as appropriate with the M&E Team.
* Participate and support the Sales teams with customer visits, including face to face sales calls, site inspections, familiarization trips, networking events, and workshops.
* Manage sales projects as per business needs.
* Establish, implement and monitor departmental sales action plans.
* Complete regular SWOT analysis of competitor hotels identifying market threats, pressures, and opportunities, ensuring sales activities reflect these, and advising senior management of this market information.
* Manage and undertake local, regional, and national key account activities including trade shows, networking events, workshops, presentations, and sales initiatives.
* Promote and represent the hotel professionally and effectively in the domestic and overseas markets through a range of B2B and B2C events including tradeshows, key account workshops, and FAM trips.
* Design, implement, and monitor sales and marketing plans for all Food and Beverage and Meeting and Event outlets.
* Promote the hotel’s brand identity in all markets through Marketing Plans, Hotel Website, and PR Opportunities.
* Develop a high-performing Sales team and Meeting and Events team to meet the current and future challenges of the business.
Candidate Requirements
* Strong self-management to achieve results and deliver on targets.
* Excellent communication and leadership skills.
* Proactive behavior when working with team, clients, and colleagues.
* Resourceful and creative when faced with challenges.
* Ability to prioritize in a fast-paced environment.
* Previous experience from 4* Hotels in Ireland/Dublin as Director of Sales & Marketing or currently an Assistant Director of Sales & Marketing looking to step up.
Skills:
Sales, Proactive Sales, CRM Systems
Benefits:
See Description
#J-18808-Ljbffr