Strategic Marketing Manager – Waterford (Hybrid)
Alternatives is delighted to partner with Arvum Group, a leading and innovative group of agri-businesses, to recruit a Strategic Marketing Manager to join their senior leadership team.
With a diverse portfolio of B2B and B2C businesses, Arvum is committed to driving growth, delivering value to its customers, and enhancing its reputation as an industry leader.
This is a strategic, results-focused role for an experienced marketing professional who excels at delivering innovative campaigns across traditional and digital channels.
Key Responsibilities:
* Collaborate with business heads to design and execute effective marketing strategies.
* Manage full-cycle marketing campaigns, including digital, PR, events, and sponsorships.
* Oversee brand consistency across all platforms and businesses.
* Lead content creation for digital, social, print, and public relations channels.
* Champion CRM system development for data-driven decision-making.
* Build media relations to enhance brand reputation.
* Conduct market research to inform strategies and competitive positioning.
* Manage the marketing budget to deliver impactful, on-budget campaigns.
* Define KPIs, assess campaign performance, and report on ROI.
* Drive employer brand marketing strategies to attract and retain talent.
Key Requirements:
* Relevant degree in Marketing, Business, Communications, or related field.
* 8–10 years’ + experience in a senior marketing role, ideally in B2B and B2C.
* Proven expertise in integrated marketing campaigns and digital marketing trends.
* Strong CRM knowledge (e.g., Salesforce, HubSpot) and data-driven decision-making.
* Exceptional communication skills and experience in media relations.
* Ability to manage multiple projects, large budgets, and external agencies.
* Commercial mindset with a focus on delivering results.
What’s on Offer:
* Strategic leadership role in a dynamic, growing business group.
* Collaborative work environment where innovation is valued.
* Competitive salary and benefits package.
* Opportunities for professional development and career growth.
Location: Waterford (Hybrid options may be considered)
If you’re a results-oriented marketing professional eager to make a strategic impact, we’d love to hear from you.
Contact Eimear Walsh in Alternatives to find out more.
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