DescriptionCATEGORY - Develop Category Insights for Customer and Yoplait• Engaging customer directly on customer & category plans i.e planograms (Top 3 retailers)• Provide external insight on competitors, listing, delisting & space opportunities
CUSTOMER - Is our Market Data Leader• Data management of all sources• Provide internal insight on competitors and listing / delisting opportunities• Track all Yoplait and competitor publicly available pricing and promotional plans• For development and integration, opportunity to directly manage a customer
CONSUMER - Delivers Qualitative Consumer Insights• Consolidates qualitative data for Marketing Manager• Support Marketing Manager on who buys what, where and when• Lead consumer project on competition understanding• Assists Marketing Manager on NPD insight, building trade story