Social network you want to login/join with:
Head of Marketing - Financial Services, Dublin
Client:
Morgan McKinley
Location:
Dublin, Ireland
Job Category:
Other
EU work permit required:
Yes
Job Reference:
651f1a78b49d
Job Views:
120
Posted:
21.01.2025
Expiry Date:
07.03.2025
Job Description:
Job Description
We are looking to speak with impressive candidates who are at Head of Marketing level in a B2C Financial Services company. This is a hands-on role with people management responsibilities.
Role: Head of Marketing
Duration: Permanent
Location: Dublin (hybrid)
This highly reputable Financial Services company is looking for a Head of Marketing to lead and develop the marketing function, with full accountability for marketing strategy, media planning and execution, and budgets. This is an excellent opportunity to join a highly dynamic and performance-driven team at a very exciting time for the company.
The successful candidate will lead all marketing activities from digital advertising and conversion rate optimisation to ATL advertising and creative development, supporting the business acquisition targets, customer quality, and brand awareness objectives. This is a challenging but very rewarding, hands-on role. You will be expected to deliver on marketing, customer, and financial outcomes and to work in an effective and efficient/agile manner with key skilled cross-functional teams.
Responsibilities:
1. Manage, lead and develop the Marketing team and external agencies, pro-actively ensure all services are delivered on time, to the required quality and within budget.
2. Develop and execute effective marketing strategies and campaigns that deliver desired customer and financial outcomes.
3. Identify and deliver synergistic marketing activity including media and creative management across all products.
4. Play a leadership role across strategic change initiatives to ensure marketing has the tools and data needed to deliver and exploit business opportunity.
5. Support and challenge brand development and identity, including consistent product positioning.
6. Improve and develop SEO scores and key website metrics, including the development of effective SEO strategies to paid search and digital advertising.
7. Ensure marketing and brand consistency across all content e.g. website, promotional material, marketing campaigns and channels.
Requirements:
1. 8+ years of experience working in B2C marketing within a high-growth Financial Services organisation.
2. Qualification in marketing, preferably at Master's level.
3. Proven track record and experience in high growth environments, happy to roll up your sleeves and oversee delivery.
4. Technical and market currency, the latest trends and best practices in marketing and advertising.
5. High-quality reporting, copywriting, and analytic skills.
6. Experience with recognised SEO and web analytics tools - eg. Moz, SEMRush, Google Analytics, etc.
7. Well organised and a multi-tasker with the ability to prioritise and meet deadlines.
8. Self-motivated with high levels of energy and the ability to work independently with limited direction.
Morgan McKinley is acting as an Employment Agency.
#J-18808-Ljbffr