Marketing and Social Media Manager
We are seeking an experienced Marketing and Social Media Manager to drive awareness, engagement, and conversion for our products and services.
Key Responsibilities:
* Review marketing strategy annually to shape the annual marketing plan.
* Flex the annual plan and budget to achieve marketing goals.
* Advise, manage and monitor ezine, text and social output and implement full KPI's on strategies.
* Manage brand standards and improve brand awareness through use of PR, Awards, business and community contacts.
* Be part of a team achieving environmental and sustainability improvements.
Digital Marketing:
* Maintain and update three websites, including SEO work and SEM campaigns.
* Run and manage social media campaigns across various platforms.
* Monitor and report on performance using Google Analytics.
* Design and schedule social media content.
* Develop and implement seasonal marketing strategies.
* Send monthly emails and weekly texts to our database.
Traditional Marketing:
* Create and manage newspaper and radio campaigns.
* Manage and respond to all sponsorship requests.
* Work with sales reps to manage a calendar of trade/Agri shows during the Summer months.
Graphic Design:
* Execute large format graphic design projects as needed.
* Design print and digital advertisements on a daily basis.
Preferred Qualifications:
* Experience with SEO/SEM and social media marketing.
* Knowledge of HTML/CSS and web development tools.
* Certifications in Google Analytics or similar marketing tools.
Skills:
* Proven experience in both digital and traditional marketing or relevant qualification.
* Proficiency in SEO, SEM, Google Analytics, and Social Media Management.
* Strong graphic design skills, with experience in both print and digital media (Adobe Design Suite experience preferred).
* Excellent communication and project management skills.
* Proven ability to develop creative marketing strategies and execute them effectively.
* Creative mindset with strong problem-solving abilities.
* Ability to work independently.
Additional Skills:
* Marketing planning, Marketing budget, Social media strategy, Marketing Plan, Strategic marketing, SEO, Graphic Design.
Benefits:
* Pension Fund, Group Life Assurance, discounted meals, Parking, Flexitime.
This is an onsite role – based in our head office in Oranmore.
$80,000 - $120,000 per year.