Ireland Marketing Manager - (12 Month FTC)
Here at innocent, we’re on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we’ve gone from selling a few smoothies at a music festival to becoming one of Europe’s biggest drinks companies with around 1,000 people (and the B Corp seal of approval).
It’s nice to be able to say things like that but we’re not patting ourselves on the back just yet. We want to show everyone that it’s possible to be a successful business while looking after people and the planet too, so we’re trying to get better in pretty much every way. And that’s where this job comes in.
What you'll be doing:
* Inputting into our three-year plan and be responsible for the market share, brand metrics, revenue, profit delivery and product portfolio as part of the Irish leadership team.
* In charge of adapting the central marketing plan for Ireland, developing long and short-term brand and marketing plan.
* Working with our fantastic brand manager, who reports to you, to make sure our innocent-wide brand activities and campaigns are delivered with love, on time and within budget.
* Collaborating with the key business functions in Ireland such as category, commercial and finance to best support the business and be a key voice in the wider marketing network to help celebrate Irish success.
* Building out the Y+1 ABP for our Refreshment segment and then executing it with the support of cross functional teams both at central and regional levels.
* Monitoring in-market performance for Refreshment and recommend intervention when required, completing reviews and sharing learning back into the broader marketing team.
* Leading the delivery of marketing programmes that support Refreshment in market ABP, this may also include renovation projects that are delivered across multiple markets e.g. new recipes.
You'll have:
* Strong credentials in senior FMCG marketing management. You’ll be confident and intuitive with everything brand and be up to date with the latest thinking.
* A passion for being part of the local team in Ireland and leading a cross functional team in UK&I to deliver actionable plans.
* A strong focus on the consumer, and an ability to deliver insights on consumer trends and behaviour.
* A track record of managing and delivering successful projects – from ATL comms to NPD launches.
* Highly analytical with the ability to glean insights from a variety of data sources including Nielsen and Kantar to make decisions, help inform your plans.
* An understanding of the world of digital and social media and an ability to grow our presence and engagement in this area in Ireland.
* Experience managing agencies, partners and creative freelancers to develop on brand creative content.
* A sense of commercial reality – knowing what’s best for the business, prioritising effectively and negotiating hard when necessary.
* Highly credible, excellent at communicating and presenting information to influence key stakeholders.
You'll get:
As well as the all the standard stuff you get for turning up to work…
* You get to be a part of a great, passionate team that care about what they do and like to have a laugh along the way.
* The opportunity to join some of the great affinity clubs.
* And as many juices or smoothies that you can share a stick at.
We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone’s career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.
In exchange for helping us do business in the right way, you’ll get a solid rewards package that includes a salary (phew), private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.
We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.
Even if you don’t think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.
Probably best to get your skates on though, as we might close this early if we get loads of applications.
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