HEAD OF MARKETING & ECOMMERCE
We are seeking a highly skilled Head of Marketing & e Commerce to play a crucial role in scaling our existing e Commerce and retail business.
This position will involve enhancing customer loyalty, improving conversion rates, and ensuring that we remain a leader in innovation and automation within the industry.
Responsibilities:
* Strategic Leadership: Develop and execute strategies to scale Carraig Donn's e Commerce and retail business, leveraging brand loyalty and driving the company's evolution as an omni-channel retailer.
* Lead the e Commerce function with a focus on increasing revenue, customer growth, and conversion rates while meeting key departmental and company KPIs.
* Collaborate with the Senior Management Team to align e Commerce and Marketing strategies with broader company objectives.
Marketing Strategy & Execution:
* Develop and implement comprehensive Marketing strategies for both traditional and online retail channels.
* Provide strategic guidance on digital marketing across multiple channels, including Paid Social, SEO, Paid Search, Shopping, Affiliates, Content Management, Native, Display, and Video, utilising platforms such as Facebook, Instagram, Google Ads, Bing, and emerging social channels.
* Manage and optimise digital marketing budgets based on data-driven insights to maximise ROI.
Brand & Campaign Management:
* Oversee brand management for Carraig Donn and associated private labels, ensuring adherence to brand guidelines and consistency across all marketing outputs.
* Lead the development of innovative Marketing campaigns, supporting various departments and aligning with seasonal events and promotions.
Customer Experience & Digital Innovation:
* Continuously improve user experience (UX) and identify opportunities for innovation and automation to enhance efficiency and customer satisfaction.
* Oversee the development and implementation of e Commerce technologies that support future growth and digital innovation.
Stakeholder Communication & PR:
* Act as the public representative for Carraig Donn, managing company communications and issuing press releases in alignment with the company's brand and values.
Team Leadership & Development:
* Lead, mentor, and recruit members of the Marketing & e Commerce team, fostering innovation, identifying development areas, and ensuring high standards across all departmental outputs.
Financial Management:
* Manage the annual marketing budget, strategically deploying spend across all outlets to achieve optimal results.
Market Research & Opportunity Identification:
* Conduct market research to identify new opportunities that drive business growth through advanced Marketing practices and technological advancements.
Requirements:
* Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
* 6+ years of experience in Marketing and e Commerce, with at least 4 years in a senior leadership role.
* Experience in Fashion & Retail Marketing, experience in the industry with established contacts preferable.