We are seeking a Social Media Specialist to partner with one of the top and most innovative players in the beverage industry.
Our client is renowned for its unwavering commitment to taste and innovation, having disrupted the drinks industry with new-to-world brands.
They have achieved extraordinary growth and success, setting them apart in the industry. We are always looking for talented individuals to join our team and contribute to shaping the future.
As their new Social Media Specialist, you will report to the Digital Marketing Manager and collaborate with brand teams and local market stakeholders.
Your responsibilities include:
* Managing daily creative and operations across social channels, online and trade communities, and direct-to-consumer (DTC) channels.
* Leading social media management focusing on attracting, cultivating, and engaging online communities.
The benefits of this role include:
* Excellent compensation
* Prestigious brand
* High-impact role
* Career progression
* Hybrid work environment
Key responsibilities:
* Collaborate with Global Brand Teams on DTC store strategy, overseeing stock levels, product catalog, pricing, merchandising, payments, customer care, fulfillment, web updates, content, and traffic-driving initiatives.
* Partner with experts in the Digital Centre of Excellence to expand DTC channels across all Spirits brands in the portfolio.
* Develop and implement a world-class Social Media strategy aimed at ensuring brand growth, relevance, and advocacy.
* Create monthly, quarterly, and annual content plans that align with core brand values.
* Coordinate with agency partners to execute multiple brand campaigns annually across local and international markets.
* Identify content gaps and develop content that meets the evolving needs of each brand and platform.
* Engage with online and trade communities through communications and content to build advocacy.
* Develop listening strategies to maximize outbound community management.
* Report on performance monthly, quarterly, and annually to ensure KPIs are met and strategies are optimized as needed.
* Manage the content repository, ensuring global marketing and trade teams have access to globally created and approved content.
Requirements:
* Bachelor's degree in Digital, Marketing, Commerce, or a related field, or equivalent job-related experience.
* Proven ability to develop and execute community management and social media strategies.
* Experience with Direct to Consumer (DTC) channels, driving traffic through organic and paid media and content.
* Familiarity with social media management and listening programs and with creative, media, and influencer agencies.
* Adobe Creative Suite (Photoshop/Premiere) experience is advantageous but not required.
* Strong collaboration, teamwork, and relationship-building skills, working alongside marketing and brand teams.
* Excellent problem-solving and project management abilities.
* Outstanding creativity and communication skills, both written and visual.
* Ability to generate brief creative content aligned with the brand's tone of voice and core values.
* Positive, proactive attitude with a curiosity and ambition to excel in your field.