B2b senior marketing specialist

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage, and pharmaceutical industries. Every day we partner with customers to create healthier, tastier, and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition.

A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.


About the role

The Senior Marketing Specialist will work closely with key stakeholders to deliver category expertise, strategic planning, and generate creative ways to sell our portfolio to our customers. They are pivotal in the long-term business planning process specifically focused on working in a collaborative and cross-functional manner alongside the Food Strategy and Marketing leads, regional Business Units, and the wider Commercial and Marketing teams to establish growth strategies.


Key responsibilities

* Be the Food category expert – drive and support in positioning the team as category experts internally and externally
* Have a strong understanding of where the category has been in the past, where it is today, and anticipate where it will go in the future
* Support in providing critical customer, consumer, geography, and technology insight
* Collaborate with Insights team and third-party data providers to close gaps in our category understanding
* Support in identifying any gaps in our current capability for future strengthening of our Food category value proposition
* Support the Activation and Foodservice Marketing teams to develop a detailed localised understanding of the Food category in the prioritized markets
* Support in ensuring accurate and optimal positioning of Kerry technologies in Europe on the basis of robust category knowledge, collaboratively working with the Activation Marketing team on execution of same into the marketplace as 'One Kerry'
* Work closely with the Food Senior Marketing Manager and technology teams to ensure strategic alignment and European lens on all global activities to ensure relevancy to Europe and that the needs of region are met
* Work with Activation Marketing team to ensure marketing activities are aligned to needs of the Food category and regional European strategy
* Ensure category expertise and knowledge transfer that can be shared with Sales Teams to be used in customer engagements
* Work closely with the Food Senior Marketing Manager and Global Key Account Directors to build stronger and more strategic partnerships with selected Global Key Accounts, and support in enabling growth aligned with strategic account plans
* Responsible in ensuring budget management and management of key performance metrics against business objectives and strategies


Qualifications and skills

* Bachelor's Degree (essential). Bachelors or Master's degree in Marketing, business, or related field
* Be curious, analytical, and insight-led – always thinking about the 'so-what'
* B2B Marketing experience
* Experience in B2B or food ingredient industry within a strategic planning or insights role is an advantage
* Demonstrate a good level of knowledge in the fundamentals of Marketing, Research, and Activation, Consumer Insights, and Data Analysis and Interpretation
* Excellent communications skills and a talent for sharing information with relevant stakeholders
* Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working
* An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team
* Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external)
* Good capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner, including the creation and use of tables, charts, and graphics to summarise results
* Experience and creativity in preparing and hosting successful client meetings. Skills include meticulous preparation, asking the right questions, managing deadlines and expectations.
* A passion for actively engaging across the business, building partnerships based on trust and integrity
* The ability to manage multiple, complex priorities within demanding timeframes