At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
We are seeking an Account Development Executive to develop and grow revenue, volume, and trading contribution within all outlets in their assigned territory or area of responsibility. This role involves account development, consultative selling, customer relationship management, product availability and distribution, and merchandising to implement a high standard of in-store execution.
The individual will be responsible for the South Donegal region in Ireland.
Key Responsibilities
Grow revenue, volume, trading contribution, and market share targets by brand, channel, and pack in line with or above the Regional plan
Improve product availability, space, and distribution to achieve target availability level of 90%+
Engage in "Consultative Selling" with customers and potential customers using the \"Sell-Out\" toolkit
Build incremental displays above plan that improve profitability
Maintain and develop existing and new customer relationships through planned individual account support and liaison with Telesales and Customer Care staff to optimize quality of service, business growth, and customer satisfaction
Achieve cash collection in line with the company plan
Ensure a high standard of in-store execution
Develop and implement \"second address\" selling
Deliver and prepare customer presentations to key customers
Utilize I.T. systems and tools for full outlet reporting, enabling quicker and better business decisions
Control and reduce free cases or any discounts that do not deliver improved customer performance in line with the company budget
Manage costs in their territory to help ensure regional budget expenditure is controlled
Manage call frequency and call file to maximize delivery efficiency
Implement a high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion
Requirements
Good knowledge of the beverage industry, products, channels, and competition
Person located in the South Donegal area in Ireland
Strong communication and interpersonal skills
Excellent relationship building skills
Strong numerical ability
Proven negotiation skills
Drive and initiative
High computer literacy
Teamwork
Key Behaviours
Financial:
Revenue growth in territory
Volume Growth in territory
Trading Contribution in territory
Cost/credit control in territory
Non-Financial:
Order Management
NPI implementation
In-outlet performance: Display targets, Space management (chilled)
Product availability and distribution – core/seed range to target
Incremental activity delivery (e.g., 'Food to Go')
Customer and market data reporting
Retention of existing business
Acquisition of new business
Utilization and optimization of IT systems and tools
Qualifications
Substantial (3 years +) sales experience in the FMCG environment.
Full clean driving license is essential.
Third-level qualification in Business or a relevant discipline is desirable. (Leaving certificate level or equivalent may be sufficient depending on experience).