Senior Marketing Manager
About the Role:
Cpl Marketing are working with a Bespoke interior company who are seeking a Dynamic Senior Marketing Manager on permanent contract in Kilkenny. This person will be a natural people leader who is a highly organised and passionate marketer, dedicated to driving results.
Key Responsibilities:
* Manage and develop the marketing team with clear roles, responsibilities and KPIS
* Develop and drive the company brand experience internally within the business and externally with target B2B and B2C customers.
* Conduct market research to understand the competitive landscape, customer needs, and emerging trends, gathering insights to support data-driven marketing strategies.
* Create category leading marketing and sales support material for the UK, Ireland, and France including, in store online, videos, packaging, brochures, advertising, sales packs, in store POS and pitch presentations.
* Collaborate with sales teams to align marketing efforts with sales goals and ensure a consistent message across all channels.
* Work closely with NPI and Sales to launch any new products, upgrades and brands across all channels.
Requirements:
* Bachelor's or master's degree in marketing
* 7+ years team management/People Management experience within a fast-paced environment.
* Marketing experience within a similar industry such as Home, Construction, Retail, FMCG, Manufacturing- Desirable
* Proven experience managing and motivating a goal driven team
* Entrepreneurial mindset with the ability to spot original branding opportunities
* Strong project management skills including prioritisation, conceptualisation, planning resources, managing deadlines and objectives and delivering recommendations
* Proven ability in developing and implementing strategic marketing plans on time and within budget
* Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic priorities
* Willing to travel to UK and relevant international trade fairs within Europe on a quarterly basis (approx. 3 times a year)