We are seeking a highly motivated Digital Marketing Executive to join our dynamic organization in Galway.
Specializing in Engineering and construction, our team leads innovative marketing strategies and drives brand growth.
You will be part of the Marketing Team and gain valuable experience in a leading projects environment.
Your Key Responsibilities:
* Develop and implement the digital strategy.
* Create high-quality content for social platforms, website, and intranet.
* Manage the social content calendar for LinkedIn, Twitter, Instagram, Facebook, and TikTok.
* Execute campaigns on LinkedIn, Google, and Facebook.
* Produce editorial content and collaborate with graphic designers.
* Coordinate with external agencies and oversee video content creation.
* Conduct social media audits, track engagement, and prepare analytics reports.
* Manage the website, perform SEO, and optimize user experience.
* Identify creative brand promotion opportunities and develop internal communications.
* Support market research, report writing, and event organization.
Your Requirements:
* Bachelor's or Master's degree in marketing, business, journalism, or a related discipline.
* Understanding of social media platforms and best practices from a brand/construction industry perspective (LinkedIn, Twitter, Instagram, Facebook, TikTok).
* Strong digital skills across various platforms, including content creation, digital analytics, and providing insights and recommendations.
* Excellent copywriting skills.
* Proven track record in digital strategy development and implementation.
* Proficiency with Adobe Design Suite, Microsoft Office Suite, social content management systems Hootsuite), AI marketing tools, WordPress, and SEO management.
* Experience in professional photography/videography and knowledge of the engineering/construction industry are a plus.
* Possession of a full, driving license.