Purpose of Role:
This role will strategically sit as the connection point between the Brand and Commercial teams to align our customer marketing strategy and implementation with our Retail Beer business, focusing on fuelling category growth and unlocking the TRIPLE WIN as best in class No.1 partners.
In this role, you will operate at senior level within the Customer Marketing team and take care of shaping and delivering the Beer strategy into execution across all key Omni-channel touchpoints (In-store and On-line).
Top Accountabilities
* Shape and develop the Diageo Ireland Retail Beer Omni-channel activation strategy across the IOI.
* Lead the Beer Omni-channel activation planning process, working with brand/shopper/category/customer leads and Digital to align Beer activation with voice of the customer and business objectives.
* Deliver outstanding category and brand activation plans within Beer with customer activation managers to deliver the Triple Win with agility and expertise.
* Deliver and own Beer innovations launches/process into the retail channel working with cross functional teams to deliver value into mother brand and in-line with business results.
* Conduct annual and quarterly continuous improvement reviews on the category to identify key barriers to growth and opportunities within the category.
* Lead and proactively input into all key Beer Market Business plan meetings (MBP's /OKRs), bringing expertise and insights across the Beer category/customer/channel.
* This person will lead the M&E/competitive analysis of the Beer category plans to strategically feed into future decision making and plans.
* This person will OWN and MANAGE the Beer CM A&P budget in line with business deliverables and CM strategy into execution plan.
About You
We are looking for a candidate with:
* Previous senior level experience in a brand/shopper/D. Comm or customer marketing role.
* Experience building and leading successful end-to-end omni-channel customer campaigns.
* Strong commercial skill and analytics capability (Inc Kantar/Nielsen).
* Strong knowledge of the IOI retail landscape and key players that operate within.
* Leadership skills & capability.
* Proven ability to turn insights to action.
* Strong relationship building expertise (bringing stakeholders on the journey).
* Solutions driven mentality.
* Proactive approach.
* Presentation story telling skills.
Our Offer
We offer a highly competitive rewards and benefits package including:
* Contemporary work life balance policies and wellbeing activities.
* Subsidized gym membership.
* Contributary pension scheme.
* Annual bonus (dependent on performance).
* Share options.
* The best colleagues.
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