Job Purpose Summary
The Marketing Partner Ireland is a key contributor to the Irish marketing strategy, working in close collaboration with our Irish sales leaders and teams. This role will own the project management of key Irish marketing projects and be the key liaison with internal and external stakeholders. Key objectives of this role are to build and firmly establish strong relationships with Irish vendors and customers, increase vendor income revenues, identify marketing opportunities and align those to our vendor/customer growth objectives. Reporting and analysing data/results is a key aspect of the role; a commercial mindset and strong commitment to delivering results is essential.
Role Responsibilities
1. Working in close collaboration with Lead Commercial Marketing Manager, key contributor to Irish market strategy to align with broader business growth goals.
2. Owner of Irish marketing budgets, forecasting and targeting vendor income and identifying additional revenue opportunities.
3. Develop and align quarterly marketing plans with key strategic partners.
4. Supporting Quarterly Business Reviews, asking key questions, implementing feedback and building out aligned strategies.
5. Take ownership of marketing finances and vendors responsible for within the marketing P&L, working within allocated budgets to provide the best value and ROI from activities carried out for CMS and our technology partners.
6. Responsible for vendor Market Development Funds (MDF), using a commercial mindset to manage this.
7. Driving customer segmentation capture for Ireland.
Additional Responsibilities
1. Stakeholder Engagement: This role reports to the Head of Brand & Communications, with a dotted line to the Lead Commercial Marketing Manager. Collaboration, open communication and two-way feedback with both of these roles is critical for alignment and ultimately success.
2. Strong relationship building with Irish sales leadership, vendor managers, and account managers.
3. Travel when necessary to CMS Dublin office to meet with key vendors/customers as well as internal sales teams.
4. Key marketing representative for our Irish offices, leading presentations and company communications on behalf of marketing such as the Company Update.
5. Understanding vendor and customer needs and strategies to develop and propose creative campaign and activities that support their goals.
6. Collaborating with creative roles within the team to deliver on campaigns.
Project Management & Campaigns
1. Develop strong relationships with partners, encouraging open, two-way communication channels.
2. Using a wealth of digital marketing experience to design and deliver innovative and impactful campaigns.
3. Ability to plan and execute innovative campaigns that are aligned to vendor objectives.
4. Creation of relevant collateral and content for internal and external use e.g. case studies, battle cards, whitepapers.
ROI Measures & Reporting
1. A proven ability to manage and improve ROI on lead generation campaigns.
2. Establishing key metrics for all proposed marketing campaigns and activities that are aligned to customer/vendor/business objectives, in addition to internal measures.
3. Data driven approach, implementing feedback and learnings for continuous improvement.
Skills & Personal Attributes
Essential
1. 4+ years of vendor/distributor/reseller marketing.
2. Experience of the Irish market.
3. Experience of account-based marketing and customer profiling.
4. Some coaching, mentoring or leadership experience to support team members.
5. Relevant Bachelor's Degree.
6. Experience of launching Vendors/brands/products into new territories.
7. Event Management experience.
8. Marketing Automation experience - ideally HubSpot.
Desirable
1. Web optimisation experience (PPC/SEO).
2. Additional language skills are not required but highly desirable (French, German, Swedish).
Key Traits
CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.
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