Right at Home is a leading Home Care Company, providing high-quality, compassionate care services to clients in the comfort of their homes. Our mission is to support families and improve the quality of life for those who require assistance with daily activities, ensuring that they live independently and with dignity.
Job Summary:
We are seeking a dynamic and highly motivated Part-time Sales and Marketing Executive to join our team. The successful candidate will be responsible for managing marketing, events, and public relations activities to promote our brand and services, drive sales, and enhance our community presence nationally.
Key Responsibilities:
1. Marketing:
1. Develop and implement marketing strategies in conjunction with the leadership team to increase brand awareness and client engagement nationally and across all company and franchise office locations.
2. Manage the company’s online presence, including social media accounts (Facebook, Instagram, LinkedIn, etc.) and the website.
3. Create and distribute marketing materials (e.g., brochures, newsletters, blog posts, case studies) that highlight our services and client success stories.
4. Monitor and analyze the effectiveness of marketing campaigns and make data-driven decisions to improve strategies.
5. Work with external vendors or agencies as needed for digital marketing and advertising campaigns.
6. Assist in SEO (Search Engine Optimization) efforts to improve online visibility.
2. Events:
1. Plan and organize internal and external events (virtual and in-person) to promote the culture of the company, business opportunity, company’s services, and engagement with the local community.
2. Work with external vendors.
3. Coordinate participation in industry conferences, exhibitions, and trade shows to generate leads and network with stakeholders.
4. Collaborate with local partners to sponsor or attend events that align with our mission.
3. Public Relations:
1. Develop and maintain relationships with local media outlets, bloggers, and influencers to promote positive brand recognition.
2. Work with outside agencies, write press releases, articles, and stories about the company’s services, milestones, and community involvement.
3. Handle media inquiries and facilitate interviews for company spokespeople.
4. Develop, monitor, and respond to online reviews and feedback, ensuring a positive brand reputation.
4. Sales Support:
1. Collaborate with the teams to identify new business opportunities and potential markets.
2. Develop appropriate marketing materials to support sales.
3. In conjunction with the leadership team, promote the Brand and business opportunity to potential franchise partners.
4. Provide market research and insights on competitor activities, trends, and customer needs.
Skills & Qualifications:
* Proven experience in sales, marketing, and public relations, preferably in the healthcare, home care, or related industries.
* Strong knowledge of digital marketing strategies, social media, and SEO techniques.
* Excellent written and verbal communication skills.
* Ability to organize and manage events from conception to completion.
* Self-starter, creative thinker, and problem solver with attention to detail.
* Ability to manage a marketing budget and allocation of own time.
* Proficient in Microsoft Office Suite and marketing software (e.g., Google Analytics, Contact Management, Mailchimp, etc.).
* Strong interpersonal skills and ability to collaborate with internal and external stakeholders.
* Flexibility to work a part-time schedule, with occasional evening or weekend work for events.
Desirable:
* Knowledge of the franchising, home care industry, and healthcare trends.
Benefits:
* Flexible part-time working hours.
* Opportunity to work with a supportive team in a growing industry.
* Competitive salary based on experience.
* The chance to make a positive impact in the local community.
How to Apply:
Interested candidates should submit a CV and cover letter outlining their experience and why they would be a great fit for this role.
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