We’re NFP, an Aon Company, and we provide services and solutions to support businesses and people. We have capabilities that extend around the globe, including here in the UK, Ireland, EMEA, APAC and North America. It’s a time of rapid growth for the European arm of the business, so we are looking for someone to lead our marketing team and drive strategic marketing initiatives which position NFP as a leader in the commercial and general insurance and human capital consulting industry.
We are recruiting for a Marketing Director to lead our marketing team and drive strategic marketing initiatives which position NFP as a leader in the commercial and general insurance and human capital consulting industry.
Overview of duties
* Develop and implement a comprehensive marketing strategy for the UK and Ireland businesses to support business growth and new business generation.
* Lead the integrated sales strategy including campaign planning, education on the suite of NFP services both internally and externally, collate and use data to drive our ‘Just One’ strategy.
* Use data driven insights and measurement to establish the return on investment for marketing campaigns and events to ensure the strategy is the correct one and that initiatives are generating ROI.
* Act as a partner to the Executive Board to support sales strategies within each business line.
* Work in conjunction with HR leaders to build and develop the Employee Value Proposition and to attract talented individuals to NFP.
* Build strong relationships with corporate marketing team in USA, leveraging their resources when needed and working in partnership.
* Involvement in new acquisitions including planning of re-brands and marketing integration via the marketing team.
* Oversee digital and traditional marketing channels including content marketing, SEO, social media and PR campaigns, ensuring compliance with FCA and CBI regulations.
* Lead on internal communications and partner with the HR team supporting the development of the ‘One NFP’ brand.
* Lead the team to deliver a range of marketing events such as in-person events, webinars, charity days and sponsored events which reinforce the NFP brand.
Person specification
Knowledge, skills and abilities:
* Strength of personality: someone who is able to have a peer to peer relationship with sellers and multiple internal stakeholders.
* Independence: this person needs to own their world.
* Nimble: the role will require a fast mover and a high degree of collaboration with sales leadership in each business line.
Education and/or Experience:
* Industry experience in a B2C environment: ideally broking but not necessarily.
* Experience: we need someone who has been there and done it, specifically in a multi-business line environment where cross selling has been a major initiative.
Key information:
Hours: 35 hours
Location: Bromsgrove / Birmingham, hybrid.
Apply Now or Contact Us for More Information!
We may be a global business, but our culture is united and truly collaborative. We strive to adopt a genuinely flexible approach to working, and we have the technology to make it as easy as possible for our people around the world to connect to one another, and to be productive in and out of the office.
We want everyone to bring their best selves to work each day, so we have a relaxed and casual office environment, plus great employee benefits and socials. Joining NFP means you’ll get plenty of opportunities to invest in your career and personal development.
Attractions - NFP
* We pride ourselves on our fast-paced, collaborative, vibrant working environment and hybrid model for part-remote working.
* Our PeopleFirst culture means our people work in a flexible and autonomous way and have the freedom and expertise to deliver outstanding service to clients in the way that they know-how.
* We build partnerships with organisations that can complement our client offering and we invest in new technology to deliver innovative solutions in our given markets.
* We focus on making sure that people can bring their best selves to work every day; and that they are placing as much importance on family and community as they do their valuable work.
* Our diversity and inclusion initiatives and charity work form a large part of this. NFP has an Executive Board member who is dedicated to diversity and inclusion, and has a D&I Board made up of individuals from across our entire business.
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