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Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today.
About the Role / The Opportunity:
Sitecore is seeking a Campaign Manager to join our Global Demand Center as part of the Revenue Marketing team. The role will provide the successful candidate with an opportunity to support our business growth as a DXP leader. We are looking for a campaign manager who is experienced at creating a campaign strategy and plan and executing against it. Someone who has a deep passion for pipeline and growth. Someone who is interested in doing the best work of their careers marketing to marketers!
What You’ll Do:
* Define the campaign strategy to meet our demand generation targets within your area of responsibility.
* Shape the strategic campaign direction including campaign themes, content, journey mapping, nurture, call scripts, and more.
* Create and deliver campaigns, aligned to our ICP, to deliver on pipeline metrics across Sitecore key markets and industries. Deliver regular campaign reporting, including web analysis and evaluation of KPIs. Provide real-time insights and recommendations for optimization.
* Understand how to utilize marketing tools and technologies like AI, 6sense, and others into campaigns for maximum ROI.
* Work closely with product marketing, content, regional marketing, and external agencies to build campaigns that align to our brand, target markets, personas, and use cases.
What You Need to Succeed:
* 5-7 years’ experience in growth marketing roles within a technology provider.
* Solid knowledge and skills of B2B campaigns from inception to optimization with experience and understanding of digital marketing.
* A passion for marketing as a growth engine. Proven understanding and success in marketing to business and technical personas.
* Ability to balance creative thinking with the commercial needs of our market and deliver campaigns that stand out from our competition.
* Highly motivated individual who can work independently and take initiative, with strong communication, collaboration, and project management skills.
Additional Skills That Could Set You Apart:
* Industry experience in Manufacturing, Financial Services, Healthcare, Retail, or Travel and Hospitality a plus. Proven use of AI to create higher performing campaigns.
Great team and company culture! You can find out more about our company culture and a typical day in the office. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning culture by Comparably.
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