McDonald’s has run its business in the UK since 1974 and celebrates its 50th anniversary this year. The business currently operates over 1,450 restaurants across the UK and Ireland, serving almost four million customers each day. McDonald’s is one of the UK’s largest private sector employers, employing over 177,000 people.
McDonald’s UK & Ireland has a proven track record of investing in the development of its employees and offering flexibility as part of its dedication to being a modern and progressive company. Every year, it invests over £40 million in developing people, giving every one of its employees the opportunity to take part in structured training.
McDonald’s is a market leader in its field, striving for the highest standard of quality, speed and restaurant experience. Re-generation of our restaurant infrastructure, covering digital ordering, re-imaging and dual-point service make working at McDonald’s more exciting than ever!
We're a people business just as much as we are a restaurant business. We strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
The Opportunity
A key role within the McDonald’s UK and Ireland Impact (Corporate Affairs) department, we are recruiting for a Communications Manager for Ireland and Northern Ireland to join the team, ideally based in Dublin.
* We are looking for a creative communicator who enjoys variety within their role and appreciates the value of relationship building and engagement. Strong knowledge and understanding of the external media landscape in Ireland is essential.
* This diverse role spans corporate, consumer and local PR, including influencer engagement.
* You will be comfortable delivering communications supporting corporate announcements (e.g. new store openings) through to consumer communications (e.g. new menu items), working closely with marketing as the lead PR person in the UK.
* This role leads the creation and delivery of the communications plan in Ireland, aligning with the strategy created at a central level.
* Experience working with marketing teams and understanding the value that PR can bring alongside and as part of marketing activations.
* You will need to be agile to change, brilliant at building and maintaining relationships and ideally have experience managing agencies.
* This role will suit a motivated, self-starting individual who will enjoy the autonomy and responsibility of managing and prioritising their time and resources and leading the development and implementation of their plan.
What will my accountabilities be?
* Develop and own the communications plan for Republic of Ireland and Northern Ireland, aligned to the wider communications plan and business objectives.
* Work closely with the Head of Impact & Communications (Consumer and Corporate), Head of Government Relations, Head of Marketing and wider Impact team to bring to life an ambitious plan for Ireland.
* Partner with, advise and provide hands-on support to franchisees on their local engagement plans.
* Support the company’s business strategy including growth plans, with communications support and local engagement for new restaurant applications.
* Create briefing documents and messaging for internal stakeholders.
* Work with our ROI and NI agencies to ensure timely, relevant and tailored expertise and activation in support of all activities.
* Develop news and content that informs a range of key audiences.
* Support the press office function, and lead on reactive media enquiries relating to ROI and NI.
* Strong written and presentation skills are essential.
* A full Driving Licence is essential as there will be regular travel across Ireland.
* A willingness to travel to the UK once a month for wider department meetings/business needs.
What background do I need to have?
* Experience working in a communications role in Ireland either in agency or in-house working for big brands – ideally with an understanding of the hospitality/food and drink industries.
* Experience in drafting materials for press, organising and running events, budget management and agency management.
* Issues management as well as proactive media relations experience.
* An understanding of social media and influencers, working with talent and agents.
* Proven media and stakeholder relationships across Ireland.
* Adapt quickly and easily to new or changing conditions.
At McDonald’s we are People from all Walks of Life...
People are at the heart of everything we do and they make the McDonald’s experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices.
#J-18808-Ljbffr