About Westport Estate: Nestled in the vibrant heart of Westport Town, Westport Estate is an iconic destination with over 300 years of history, now embarking on an ambitious new chapter.
As we transform our brand and expand our product offerings, we are poised to become a premier cultural and historic landmark, not just in County Mayo but on the international stage.
This exciting journey will elevate the Westport Estate experience, making it a must-visit destination for visitors from around the world.
About the Role: Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.
Work with advertising agencies to increase customer acquisition.
Coordinate marketing strategies working alongside the Director of Sales and Marketing.
Deliver monthly reports on key KPIs to senior management.
This job description is not intended to be either prescriptive or exhaustive, it is issued as a framework to outline main areas of responsibilities at the time of writing.
Required Skills Successful track record in senior marketing role and campaign creation.
Excellent leadership, communication, and decision-making skills.
Excellent knowledge of marketing strategies, channels, and branding.
Proficiency in graphic design software.
Experience in digital and print marketing, content marketing, and social media marketing.
Proven ability to plan and manage budgets.
Preferred Skills and Qualifications Bachelor's degree (or equivalent) in marketing, advertising, or communications.
Proficiency with HTML, content management systems, and design software.
Established roster of media and PR contacts.
Desire to grow professionally through ongoing education.