Marketing Executive
Location: Galway headquarters with travel to retail stores as needed
Reports To: Retail Marketing Manager
About the Role
We are seeking a dynamic Marketing Executive with a strong background in traditional marketing, ideally within the retail sector or with a solid understanding of the retail industry. This role is perfect for someone passionate about creating impactful campaigns that drive footfall, boost sales, and enhance the in-store customer experience.
Key Responsibilities
Marketing Strategy & Implementation
* Support the Retail Marketing Manager in planning and executing innovative retail marketing initiatives.
* Research and identify opportunities to engage customers and increase store traffic.
* Develop eye-catching in-store campaigns, ensuring consistent brand representation.
* Analyse campaign performance, providing insights and recommendations for improvement.
Retail Operations Support
* Regularly visit stores to spot opportunities for improving visual merchandising and customer experience.
* Collaborate with store teams to roll out marketing strategies effectively.
* Conduct competitor analysis to stay ahead of market trends.
Cross-Team Collaboration
* Partner with the digital marketing team to blend in-store campaigns with online platforms.
* Work alongside the PR team on store events and product launches.
* Liaise with designers to create engaging promotional materials.
Customer Insights & Analysis
* Conduct surveys and focus groups to gather customer insights.
* Monitor feedback to fine-tune the in-store experience.
* Keep up with the latest retail marketing innovations.
Event Planning & Management
* Organize and promote in-store events, exhibitions, and seasonal campaigns.
* Manage relationships with vendors and suppliers for marketing materials.
What You'll Need
* A degree in Marketing, Business, or a related field.
* 2+ years of experience in retail marketing or a similar role.
* Strong analytical skills with a creative flair for crafting engaging campaigns.
* Excellent communication skills and a collaborative mindset.
* Familiarity with marketing tools (CRM, social media platforms, etc.).
* Willingness to travel and a full driver's license with access to your own car.
Success in this Role Looks Like
* Increased foot traffic and sales in retail stores.
* Effective execution of marketing campaigns, on time and within budget.
* Positive feedback from store teams and customers.
If you're a creative marketer with a passion for retail and a drive to deliver results, we want to hear from you!
Apply now and be part of a team shaping standout in-store experiences.
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