HEAD OF MARKETING & ECOMMERCE
We are seeking a highly skilled and experienced Head of Marketing & eCommerce to lead our marketing and retail business. This role will be crucial in scaling our existing eCommerce and retail operations, enhancing customer loyalty, improving conversion rates, and maintaining our position as a leader in innovation and automation within the industry.
Responsibilities:
1. Strategic Leadership:
* Develop and execute strategies to scale Carraig Donn's eCommerce and retail business.
* Leverage brand loyalty and drive the company's evolution as an omni-channel retailer.
* Collaborate with the Senior Management Team to align eCommerce and Marketing strategies with broader company objectives.
2. Marketing Strategy & Execution:
* Develop and implement comprehensive Marketing strategies for both traditional and online retail channels.
* Provide strategic guidance on digital marketing across multiple channels.
* Manage and optimise digital marketing budgets based on data-driven insights.
3. Brand & Campaign Management:
* Oversight of brand management for Carraig Donn and associated private labels.
* Ensuring adherence to brand guidelines and consistency across all marketing outputs.
* Leading the development of innovative Marketing campaigns.
4. Customer Experience & Digital Innovation:
* Continuously improve user experience (UX) and identify opportunities for innovation and automation.
* Oversee the development and implementation of eCommerce technologies.
5. Stakeholder Communication & PR:
* Act as the public representative for Carraig Donn.
* Managing company communications and issuing press releases.
6. Team Leadership & Development:
* Lead, mentor, and recruit members of the Marketing & eCommerce team.
* Fostering innovation and ensuring high standards across all departmental outputs.
7. Financial Management:
* Manage the annual marketing budget.
* Strategically deploying spend across all outlets to achieve optimal results.
8. Market Research & Opportunity Identification:
* Conduct market research to identify new opportunities that drive business growth.
* Advanced Marketing practices and technological advancements.
Requirements:
* Bachelor's degree in marketing, Business, or a related field (Master's degree preferred).
* 6+ years of experience in marketing and eCommerce.
* At least 4 years in a senior leadership role.
* Digital Marketing Proficiency: Expertise in SEO, SEM, Paid Social, and Email Marketing.
* eCommerce Management: Proven experience with eCommerce platforms and UX/UI optimization.
* Data-Driven Decision Making: Strong analytical skills using tools like Google Analytics.
* Strategic Planning: Ability to develop and execute long-term marketing and eCommerce strategies.
* Team Leadership: Proven experience in leading and mentoring high-performing teams.
* Budget Management: Expertise in managing and optimizing marketing budgets.
* Stakeholder Communication: Excellent verbal and written communication skills for effective collaboration and public relations.
Skills: Leadership, work ethic, friendly.