Overview
The primary purpose of this position is to manage and support Access Technology product lines. This includes creating strategies for market development and growth in the region, as well as creating sales concepts to increase market share while working closely with the marketing teams, business management, and divisional support in each local market.
As an individual contributor, you will take direction to execute the regional marketing plan for the assigned specialty in alignment with the division's mission, vision, and purpose, and overall company priorities. You will consistently collaborate with key stakeholders to execute the assigned specialty vision and strategy in alignment to meet the needs for each region, while incorporating feedback from the field and customers.
The position will report to the Manager Market Development Interventional in EMEA. It can be plant-based at William Cook Europe in Denmark or at Cook Ireland, or it can be field-based if you are already working in a field-based role.
Responsibilities
* Collaborate with key stakeholders to establish, measure, and meet business plan goals for assigned specialty and geography.
* Support accelerating market adoption for the assigned specialty.
* Provide product and market support.
* Act as the regional product champion/expert.
* Ensure consistent messaging for the assigned specialty.
* Support conversions with key customers for the assigned specialty.
* Answer sales and customer questions for the assigned specialty.
* Support product launch, campaign planning, and execution.
* Provide consistent program-related field communications.
* Present launch content to sales and support internal sales meetings.
* Collaborate on sales tools and messaging needs.
* Create market updates to send to the field.
* Customize strategies for large accounts.
* Engage with CRM as a key tool for communication and sharing customer and market insights back into the organization.
* Initiate focus campaigns in cooperation with sales.
* Identify and develop relationships with SMEs to advance the assigned specialty.
* Support ordering congress materials/samples for regional or specialty shows.
* Deliver marketing materials for reimbursement due to updates or changes in information.
* Support sales training and develop marketing tools and materials.
* Meet deadlines and complete administrative duties such as expense reports, training, reporting, policy acknowledgments, etc. in a timely manner.
* Conduct Cook business with integrity and in compliance with applicable standards and Cook policies.
* Ensure all quality, regulatory, compliance, and product-specific requirements are met within the scope of responsibility.
Qualifications
* 5-7 years of relevant experience in sales, marketing, and/or product management.
* A higher-level degree in a related field and/or equivalent relevant experience is desirable.
* Extensive sales, marketing, and/or product management experience.
* Demonstrated deep knowledge and experience with relevant products and market; prior experience in leading organizational change is preferred.
* Strong strategic business skills.
* Strong leadership skills.
* Prior experience leading organizational change.
* Model company standards that others are expected to follow and demonstrate positive and constructive behaviors that drive achievement.
* Intermediate skills in Microsoft Office.
* Ability and willingness to travel on company business up to 50%.
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