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Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.
The Role
* Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
* Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
* Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
* Analyze competitors and devise strategies to increase organic traffic.
* Improve app positioning in top charts.
* Formulate hypotheses and conduct testing.
* Prepare detailed reports on experiments and overall performance results.
Ideal Profile
* 2+ to 3 years working experience in the same field.
* Proven work experience as an ASO Analyst or similar role.
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