Purpose of the Role
To work closely with the Director of Sales and Marketing to create and deliver a Digital Marketing Strategy for the hotel, utilizing industry trends and emerging digital marketing technologies to ensure its competitiveness in the market.
Key Responsibilities
* Manage digital advertising campaigns, including pay-per-click (PPC), display advertising, and PMAX to drive traffic and conversions, while monitoring advertising budgets and ROI and adjusting strategies as needed for optimal performance.
* Manage and grow the hotel's presence on key social media platforms, such as Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn, to build a strong online community.
* Create and implement social media campaigns to promote overnight stays and promotions.
* Maintain the hotel website, optimizing and updating content to improve search engine rankings.
* Develop engaging and compelling content for the hotel's website, social media platforms, and other digital channels.
* Develop and execute targeted email marketing campaigns to engage with existing and potential guests.
* Manage business listings on OTAs and partners to promote the hotel.
* Assist in the development and creation of new hotel printed and digital brand collateral across the hotel.
* Utilize analytics tools to track and analyze key performance indicators (KPIs) for all digital marketing efforts.
Requirements
* Bachelor's degree in Marketing, Digital Marketing, or a related field.
* Proven experience in digital marketing, preferably within the luxury hospitality industry.
* Familiarity with Luxury Branding.
* Strong understanding of digital marketing channels, tools, and best practices.
* Exceptional written and verbal communication skills.
* Experience with WordPress is preferable.
* Proficiency in SEO, SEM, social media advertising, and email marketing.
* Creative thinking and a keen eye for design aesthetics.
* Analytical mindset with the ability to interpret data and derive actionable insights.