Social network you want to login/join with:
Senior Product Marketing Manager, Dublin
Client: CLIO
Location: Dublin, Ireland
Job Category: Other
EU work permit required: Yes
Job Reference: e6eed09d4f02
Job Views: 56
Posted: 21.01.2025
Expiry Date: 07.03.2025
Job Description:
What your team does:
Rated a by the Product Marketing Alliance, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. As Senior Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.
Today, Clio has customers in over 130 countries. Although Clio's EMEA headquarters is in Dublin where the team is currently 50 strong, including 7 in marketing, there is significant growth potential across EMEA. We're only scratching the surface and have ambitious growth targets. The team operates like a startup within a larger company, which means we experiment and blaze the trail for Clio in new markets around the world. Our work has an immediate and meaningful impact, and we have best-in-class technology, large budgets, and an outstanding team to support us. You will be supported by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success based in NA. With the support of a global family, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management in EMEA.
Who you are:
You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilization. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.
You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energized by working cross-functionally to bring projects to completion within the projected time frame.
What you'll work on:
1. Lead the go-to-market (GTM) and product adoption efforts for your product portfolios, including positioning and messaging, new feature and product launches, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to improve their operations.
2. Partner with your product team counterparts to develop strategies that successfully bring new features and products to market.
3. Work closely with product marketing teams in North America to share best practices, key learnings, and build the roadmap for EMEA.
4. Work with the marketing team to localize messaging and releases for EMEA markets.
5. Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits through positioning.
6. Create stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace and represent Clio as a product expert at industry events.
7. Build and execute tactical marketing plans that increase product and feature adoption and support retention through cross-sell opportunities.
8. Engage with customers to gain new perspectives and feedback on our products.
9. Collaborate with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
10. Build experiments, test theories, and share learnings with cross-functional teams.
11. Use data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for EMEA products.
12. Track and report on marketing performance and KPIs while maintaining an intimate understanding of product-line performance metrics.
13. Own the competitor intelligence program for EMEA.
What you bring:
1. You are seasoned with 5+ years of experience in product marketing.
2. You're a storyteller who uses strong writing skills to tell compelling stories.
3. You have a data-first approach and are adept at using analytics platforms to inform recommendations.
4. You're a strategic yet tactical thinker with the ability to balance company-wide implications.
5. You're intellectually curious and have a habit of uncovering opportunities.
6. You are agile and methodical in your approach to structuring work.
7. You have a bias toward action and enjoy making things happen.
8. You're collaborative and enjoy working with your team and cross-functionally.
9. You're creative and think outside the box in your marketing approaches.
10. You're a self-starter, naturally curious, resourceful, and motivated.
Serious bonus points if you:
1. Have experience in B2B SaaS.
2. Have legal industry knowledge and/or experience.
3. Are familiar with Asana, Salesforce, Looker, and Dreamdata.
What you will find here:
Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
1. Competitive, equitable salary with top-tier health benefits and dental coverage.
2. Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day.
3. Flexible time off policy.
4. Pension contribution.
5. Clioversary recognition program with special acknowledgment at 3, 5, 7, and 10 years.
The full salary range for this role is 81,100 to 95,400 to 109,700 EUR. We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will depend on individual experience and skill set of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.
#J-18808-Ljbffr