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My client is a leading Distributor and due to continued growth are looking for a Trade Marketing Executive to join the Business. My client has a vast array of brands across confectionery; drinks; ambient and Healthcare divisions and recently acquired a strong portfolio of brands within the Healthcare space. Some of the brands that you will be responsible for are number 1 in their own category. You must have 1-2 years sales/marketing experience within the FMCG sector and you must have a full driver’s license and your own car as you will be expected to call out to stores to see in-store activations.
In this role, you will play an integral part of the Sales and Marketing team where you will have responsibility for overseeing the full brand agenda from advertising to promotions, planning and in-store activation with the ultimate aim of driving sales and distribution for the respective brands.
So why this role? There are a number of reasons: 1. The exposure you will get to working across a number of brands within the Healthcare division 2. The autonomy that you will be given as well as support from the Head of Healthcare and the Sales Team and finally 3. Andrew- the Head of Sales and Marketing for the Healthcare division is fantastic – he has over 17 years FMCG experience; predominantly within the Healthcare sector and is both commercial and brand focused. He will be an excellent mentor for the right candidate.
My Client and the specific team operate off a hybrid model- split between home/office and as highlighted above there is room for career progression. Salary for this role is between 45,000-50,000 plus package.
NB- Please only apply for this position if you have a valid Irish work permit / eligible to work in Ireland and ideally a minimum of 2 years marketing experience within the FMCG/Retail sector.
Key Responsibilities
1. Translate brand strategy into actionable activation plans.
2. Develop and coordinate yearly and rolling monthly marketing calendar with clear KPIs.
3. Act as the brand guardian for the brands, ensuring consistency of look, feel, tone and messaging across all touch points in line with brand positioning and guidelines.
4. Align closely with commercial team and Head of Healthcare to deliver plans for key retailer activations both in store and online, as applicable.
5. Build strong working relationships with sales, customers and suppliers to maximise effectiveness of brand programming/activation.
6. Work collaboratively with 3rd party print and experiential agencies to develop any associated marketing materials.
7. Coordinate and manage trade/consumer events or sponsorships.
8. Evaluate brand performance against agreed measures/goals, to track effectiveness and ROI of activations, to ensure continuous improvement in brand promotion and investment of budget.
9. Create regular performance reviews for presentation to internal and external stakeholders.
10. Develop all brand decks and toolkits, ensuring all brand information and insights are current, to support sales team in presenting to customers.
11. Brief and support field sales team monthly on retailer programming and objectives of activations.
12. Track competitor activity.
13. Manage and track brand activation spend against budget.
Key Requirements
* Passionate about brand and brand building, enthusiastic to develop within the role- you must have 2-4 years FMCG marketing experience.
* Results oriented with excellent attention to detail and someone who is a quick learner, proactive, used to working in a fast-paced environment.
* Excellent communication and presentation skills and comfortable working across multiple brands.
* Strong on Excel as well as being creative, with ability to apply intelligent, commercial thinking to drive sales and brand awareness.
For more information, please contact Denis Mac Sweeney on 087 977 2742 or email Denis at denis@amicus.ie. All applications will be treated confidentially.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Advertising, and Art/Creative
Industries
Retail, Food and Beverage Services, and Retail Health and Personal Care Products
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