Digital Business Analyst We're always looking for new ways to work. Evolve with us. Our technology team is at the forefront of innovation, shaping the next wave of advancements. Collaborating with a creative team of tech enthusiasts, you'll contribute your unique skills to fuel our technological advancements. Join our dynamic Product team as a Business Analyst to shape the future of our mobile app. We want to enhance our customer journey and engagement by providing a mobile app through which customers can interact with the brand. As a Business Analyst, you'll be involved in every stage of the product lifecycle, from inception to launching the final product. Your work will directly impact the customer experience and drive business growth. The Digital BA will be responsible for eliciting and documenting business requirements as part of the wider Digital Product team who are building digital experiences to delight our customers and drive growth of our business. The Digital BA will also be responsible for the day-to-day oversight and delivery for a Product team, delivering changes prioritised by the Product Owner, and ensuring the overall scope and technical requirements for assigned sprints are understood and implemented. Key to success is the ability to understand business processes, gather requirements, and translate them into Product-based delivery requirements that will allow the organisation to achieve its goals. Working closely with a variety of stakeholders across Digital Product, Technology, the business, partners, and suppliers, the role requires excellent communication skills and a deep understanding of product and agile delivery methodology. What You'll Get: We support our colleagues in their personal and professional development. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first.