At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks.
Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations.
We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow.
With over 240 years of history, our brands are rooted in authenticity and heritage.
Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job OverviewAs an Account Development Executive, you will be responsible for developing and growing revenue, volume, and trading contribution within all outlets in your territory or area of responsibility.
This involves account development, consultative selling, customer relationship management, product availability and distribution, and merchandising of the outlet to implement a high standard of in-store execution.
This is a field-based role Key ResponsibilitiesGrow revenue, volume, trading contribution, and market share targets by brand, channel, and pack in line with or above the Regional planImprove product availability, space, and distribution to achieve a target availability level of 90%+Engage in "Consultative Selling" with customers and potential customers using the "Sell-Out" toolkitBuild incremental displays above plan that improve profitabilityMaintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimize quality of service, business growth, and customer satisfactionAchieve cash collection in line with the company planEnsure a high standard of in-store executionDevelop and implement "second address" sellingDeliver and prepare customer presentations to key customersFull outlet reporting using I.T.
systems and tools which enables quicker and better business decisionsControl and reduce free cases or any discounts that do not deliver improved customer performance in line with the company budgetManage costs in your territory to help ensure regional budget expenditure is controlledManage call frequency and call file to maximize delivery efficiencyImplement a high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotionRequirementsGood knowledge of the beverage industry, products, channels, and competitionStrong communication and interpersonal skillsExcellent relationship building skillsStrong numerical abilityDrive and initiativeHigh computer literacyTeamworkKey BehaviorsRevenue growth in territoryVolume growth in territoryTrading contribution in territoryCost/credit control in territoryOrder managementNPI implementationIn-outlet performance:Display targetsSpace management for chilled productsProduct availability and distribution – core/seed range to targetIncremental activity delivery e.g.
'Food to Go'Customer and market data reportingRetention of existing businessAcquisition of new businessUtilization and optimization of I.T.
systems and toolsEducation/QualificationSubstantial (3 years +) sales experience in the FMCG environmentFull clean driving license is essentialThird-level qualification in Business or a relevant discipline is desirable (Leaving certificate level or equivalent may be sufficient depending on experience)
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