At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.
We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.
As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.
Job Overview
As an Account Development Executive, you will be responsible for developing and growing revenue, volume, and trading contribution within all outlets in your territory or area of responsibility. This involves account development, consultative selling, customer relationship management, product availability and distribution, and merchandising of the outlet to implement a high standard of in-store execution.
This is a field-based role
Key Responsibilities
1. Grow revenue, volume, trading contribution, and market share targets by brand, channel, and pack in line with or above the Regional plan
2. Improve product availability, space, and distribution to achieve a target availability level of 90%+
3. Engage in "Consultative Selling" with customers and potential customers using the "Sell-Out" toolkit
4. Build incremental displays above plan that improve profitability
5. Maintain and develop existing and new customers through planned individual account support and liaison with Telesales and Customer Care staff to optimize quality of service, business growth, and customer satisfaction
6. Achieve cash collection in line with the company plan
7. Ensure a high standard of in-store execution
8. Develop and implement "second address" selling
9. Deliver and prepare customer presentations to key customers
10. Full outlet reporting using I.T. systems and tools which enables quicker and better business decisions
11. Control and reduce free cases or any discounts that do not deliver improved customer performance in line with the company budget
12. Manage costs in your territory to help ensure regional budget expenditure is controlled
13. Manage call frequency and call file to maximize delivery efficiency
14. Implement a high standard of in-store execution (effective displays, planogram execution, stocking, fronting and facing of company products, placing and maintaining coolers)
15. Introduce promotions, gain agreement and support from store managers, secure preferred product placement, re-merchandise, place signage prior to the launch of the promotion
Requirements
1. Good knowledge of the beverage industry, products, channels, and competition
2. Strong communication and interpersonal skills
3. Excellent relationship building skills
4. Strong numerical ability
5. Drive and initiative
6. High computer literacy
7. Teamwork
Key Behaviors
1. Revenue growth in territory
2. Volume growth in territory
3. Trading contribution in territory
4. Cost/credit control in territory
5. Order management
6. NPI implementation
7. In-outlet performance:
o Display targets
o Space management for chilled products
o Product availability and distribution – core/seed range to target
o Incremental activity delivery e.g. 'Food to Go'
8. Customer and market data reporting
9. Retention of existing business
10. Acquisition of new business
11. Utilization and optimization of I.T. systems and tools
Education/Qualification
1. Substantial (3 years +) sales experience in the FMCG environment
2. Full clean driving license is essential
3. Third-level qualification in Business or a relevant discipline is desirable (Leaving certificate level or equivalent may be sufficient depending on experience)
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