Customer Retention Strategist Role
We are seeking a skilled CRM Manager to lead our customer retention strategy and drive business growth.
Key Responsibilities:
* Cultivate Customer Loyalty: Develop and execute CRM strategies to boost customer retention, purchase frequency, and value.
* Analyse Customer Data: Examine customer insights, provide performance data, and implement improvements.
* Email and Automation Expertise: Optimise email and automation flows, develop targeted campaigns, and manage creative briefs.
* Third-Party Platform Management: Manage third-party CRM platforms, ensuring tools align with customer experience goals.
* A/B Testing and Feedback: Oversee A/B testing, monitor customer feedback (e.g., NPS), and refine strategies based on insights.
* Strategic Planning and Budgeting: Support strategic planning and budget management in collaboration with leadership.
The Ideal Candidate:
* Data-Driven Expertise: A proven ability to translate data into actionable customer insights for business growth.
* CRM Experience: 3+ years of CRM experience, including loyalty program and retention strategy development.
* Loyalty Program Knowledge: Experience in loyalty programs or strategies to increase member engagement is desirable.
* Analytical Skills: Strong analytical and Excel skills, with attention to detail and a process-oriented mindset.
* Collaboration: Confidence in collaborating across teams, managing multiple projects, and leading initiatives.
* Customer Behaviour Understanding: A solid understanding of customer behavior and value drivers in retention models.