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Category Activation & Insights Executive, Dublin
Client: The People Group
Location: Dublin, Ireland
Job Category: Other
EU work permit required: Yes
Job Reference: 4df62f15ac8b
Job Views: 3
Posted: 19.04.2025
Expiry Date: 03.06.2025
Job Description:
We are excited to have the opportunity for a proactive and analytical self-starter to join our client's Food division as a Category Activation & Insights Executive. In this role, you will be instrumental in building strong, long-term relationships both internally and externally. You will act as the voice of the consumer and shopper, identifying insights that drive category and brand growth while sustainably increasing market share. This position offers the chance to collaborate regularly with internal teams, retailers, agencies, and brand partners to achieve shared goals.
Responsibilities:
1. Execute local marketing plans based on consumer and customer insights to drive growth.
2. Optimize regional campaigns and utilize data to inform strategy.
3. Develop reports for internal and external communication.
4. Support range reviews and promotional effectiveness with customers.
5. Assist with new product launches and create 360-marketing plans.
6. Manage field sales activity and identify growth opportunities.
7. Create POS materials and optimize e-commerce performance.
8. Maintain price index files and engage with stakeholders.
9. Conduct field visits and report findings.
The ideal you:
1. Business/Marketing Degree.
2. 1/2 years’ experience in relevant marketing/commercial role an advantage but not essential.
3. An analytical mind with a strategic ability.
4. Excellent communication and people skills.
5. Proficient in MS Office, in particular PowerPoint & Excel a must.
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