Marketing Manager – Permanent - Donegal
We are currently working with a client in Co Donegal, who is recruiting a Marketing Manager for their growing company! The Marketing Manager will be responsible for the development and execution of strategic and day-to-day marketing activities, with a hands-on approach. The role requires both strategic planning and practical implementation, from managing digital campaigns to planning and running events. The Marketing Manager will play a pivotal role in enhancing the firm’s brand and client engagement, with a current focus on the private client sector.
THIS ROLE IS BASED IN CO DONEGAL
Salary & Benefits:
* Salary: 48-55K
* Hybrid after training
* Hours: 9am to 5:30pm (Mon – Fri)
* Annual Leave: 20 Days
* Location: Donegal
Key Responsibilities:
Strategic Planning & Implementation
* Develop and execute a marketing strategy tailored to the firm’s goals.
* Take on both high-level planning and hands-on execution, ensuring that strategies are effectively implemented and deliver results.
Brand Management
* Take an active role in managing the firm’s brand identity, ensuring consistent messaging across all platforms.
* Personally design and produce marketing materials, such as brochures, client newsletters, and social media content, where necessary.
Digital Marketing & Social Media
* Lead the firm’s digital marketing efforts, including managing the website, SEO, social media, and email campaigns.
* Be responsible for ensuring completion of day-to-day tasks like updating the website, engaging on social media, and analyzing campaign performance.
Client Relationship Marketing
* Directly engage with clients through newsletters, events, and other outreach activities.
* Collaborate with the legal team to create personalized marketing materials that resonate with clients and highlight the firm’s expertise.
Event Management (Hands-On)
* Plan and coordinate client & company events, from concept to execution, including handling logistics, invitations, and on-the-day coordination.
Content Creation & Copywriting
* Produce marketing content (in-house & outsourced), including video (long-form and short-form), blog posts, articles, and social media updates.
* Create and maintain a vibrant content library, supported by a content calendar and production schedule.
* Work closely with colleagues in our legal departments to craft client-facing materials and thought leadership content.
Market Research & Competitor Analysis
* Conduct research to identify market trends, client preferences, and competitor activities, and use this information to adjust marketing strategies.
Budget & Resource Management
* Manage the marketing budget efficiently, ensuring that resources are allocated effectively and that there is a strong return on investment.
* Use available tools and platforms to their fullest potential, maximizing the impact of each marketing effort.
Internal Collaboration & Support
* Work closely with partners, fee-earners, and other staff to ensure that all marketing efforts are aligned with business goals.
* Be available to assist with ad-hoc marketing needs, from preparing presentations to coordinating activity around topical material.
Requirements for Role:
* Bachelor's (preferred)
* Marketing: 3 years plus experience
* Proven ability to effect change and improvements.
* Strong organisational, communication and administrative skills.
* Experience of successful team leadership.
* Experience of managing workflow in a timely manner.
* Good multi-tasking skills and ability to work fast and to deadlines.
* Highly motivated with proven ability to work on own initiative.
* High attention to detail and able to cope well with pressure.
* Adaptable and flexible.
#J-18808-Ljbffr