Marketing Partner
Our company, a technology firm based in Mayo with global operations, seeks an experienced Marketing Partner to join its Commercial team. This role will involve working 4 days on-site and 1 day from home. The Marketing Partner will be a key contributor to the Irish marketing strategy, collaborating closely with our Irish sales leaders and teams.
The position will oversee the project management of key Irish marketing projects and serve as the primary liaison with internal and external stakeholders.
Key objectives of this role include building and maintaining strong relationships with Irish vendors and customers, increasing vendor income revenues, identifying marketing opportunities, and aligning those to our vendor/customer growth objectives. Reporting and analysing data/results is a critical aspect of the role; a commercial mindset and strong commitment to delivering results are essential.
Responsibilities:
Strategic Planning:
* Collaborating with the Lead Commercial Marketing Manager, contributing to the Irish market strategy to align with broader business growth goals.
* Managing Irish marketing budgets, forecasting, and targeting vendor income and identifying additional revenue opportunities.
* Developing and aligning quarterly marketing plans with key strategic partners.
* Supporting Quarterly Business Reviews, asking key questions, implementing feedback, and building out aligned strategies.
* Assuming ownership of marketing finances and vendors responsible within the marketing P&L, working within allocated budgets to provide the best value and ROI from activities carried out for CMS and our technology partners. Responsible for vendor Market Development Funds (MDF). Utilizing a commercial mindset to manage this.
* Driving customer segmentation capture for Ireland.
Stakeholder Engagement:
* This role reports to the Head of Brand & Communications, with a dotted line to the Lead Commercial Marketing Manager. Collaboration, open communication, and two-way feedback with both roles are critical for alignment and ultimate success.
* Built-in relationship development with Irish sales leadership, vendor managers, and account managers.
* Travel when necessary to CMS Dublin office to meet with key vendors/customers as well as internal sales teams.
* Serving as the key marketing representative for our Irish offices, leading presentations, and company communications on behalf of marketing such as the Company Update.
* Understanding vendor and customer needs and strategies to develop and propose creative campaign and activities that support their goals.
* Collaborating with creative roles within the team to deliver on campaigns.
Project Management & Campaigns
* Developing strong relationships with partners, encouraging open, two-way communication channels.
* Utilizing a wealth of digital marketing experience to design and deliver innovative and impactful campaigns.
* Able to plan and execute innovative campaigns that are aligned to vendor objectives.
* Crafting relevant collateral and content for internal and external use e.g. case studies, battle cards, whitepapers
ROI Measures & Reporting
* A proven ability to manage and improve ROI on lead generation campaigns.
* Establishing key metrics for all proposed marketing campaigns and activities that are aligned to customer/vendor/business objectives, in addition to internal measures.
* Data-driven approach, implementing feedback and learnings for continuous improvement.
Requirements:
* Three years of vendor/distributor/reseller marketing experience.
* Experience of the Irish market.
* Account-based marketing and customer profiling experience.
* Some coaching, mentoring or leadership experience to support team members.
* Relevant bachelor's degree.
* Experience of launching Vendors/brands/products into new territories.
* Event Management experience.
* Marketing Automation experience – ideally HubSpot.
Desirable:
* Web optimisation experience (PPC/SEO).
* Additional language skills are not required but highly desirable (French, German, Swedish).