Job Summary
Contribute to our digital marketing strategy and support various initiatives across social media platforms and campaigns.
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Key Responsibilities:
* Collaborate with colleagues, agencies, and partners to brainstorm and execute digital campaigns.
* Support the production of rich media including video and podcasts for onsite content and social media.
* Utilize platform-based tools to create engaging video content ensuring conformity to brand and compliance guidelines.
* Identify opportunities from existing brand events, sponsorships, and partnerships and promote these across social and digital channels.
* Ensure employee advocacy platforms are dynamic with consistent content amplification.
* Analyse channel metrics and performance to optimise campaign strategy.
* Conduct research and insights on industry trends to inform digital and social media strategies.
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Requirements:
* Minimum 3-5 years' solid experience in a related role.
* A creative mindset with a passion for social media and digital marketing.
* Excellent organisational skills, including strong time management skills, with a results-focused attitude.
* An ability to work independently and manage multiple tasks simultaneously, as well as work collaboratively in a team environment.
* Experience with employee advocacy platforms and managing social media communities is an advantage.
* Strong written and verbal communication skills and exceptional attention to detail.
* A portfolio of digital examples of your work would be preferable.
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Preferred Qualifications:
* Relevant third-level degree and/or professional marketing or communications qualification.
* Proficiency with social media business management tools and social video editing software.
* Familiarity with AI tools for video content creation is an advantage.
* GA certified with relevant reporting experience.