About Us
Cpl is partnering up with SiriusXM and its brands to lead a new era of audio entertainment and services. Our vision is to shape the future of audio, connecting people effortlessly to the voices, stories, and music they love.
Our Vision
We are launching a state-of-the-art technology facility in Dublin, Ireland. The Dublin-based team will play a critical role in our continued digital transformation, serving as a center of excellence for SiriusXM's global Product and Technology organization.
What We Do
SiriusXM's new Dublin facility focuses on software development, automotive technology and engineering, AdTech, data science, and analytics. Talent based in the hub will develop and implement best-in-class standards for high-quality, scalable software deliveries for SiriusXM's streaming and in-vehicle audio entertainment platforms.
Job Description
Content Performance Analyst
You will support data-driven decision-making processes that enhance content strategy, improve audience engagement, and maximize content ROI. You will work closely with cross-functional teams to provide actionable insights and recommendations.
Responsibilities
* Develop and implement strategies for content analytics that align with company goals and objectives.
* Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools.
* Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports.
* Identify and segment audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
* Collaborate with cross-functional teams to integrate content analytics into overall business strategies.
* Stay informed of industry trends, best practices, and emerging technologies in content analytics and recommend approaches to enhance the company's content strategy.
* Develop dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data.
Requirements
* Bachelor's degree in business, marketing, statistics, or a related field.
* Proven experience in content analytics, digital marketing, or a related field.
* Proficiency in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.
* Strong analytical skills with attention to detail and a focus on data accuracy.
* Ability to manage multiple tasks and projects simultaneously with a strong sense of urgency.
* Effective communication skills, both written and verbal, with the ability to present data and insights clearly to various stakeholders.
* A collaborative mindset and willingness to work in a team environment.
About SiriusXM
We strive to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. We are an equal opportunity employer and do not discriminate on the basis of protected characteristics.