Company Description
We are a 2022 and 2020 Salesforce Innovation Award Winner, and 1 of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide. This ranks us as one of the top Salesforce consulting companies in the market today. We are a team of highly trained experts that are passionate about the Salesforce ecosystem and helping our clients achieve their digital transformation goals within that ecosystem. We help them achieve these goals by providing a wide range of services such as development, implementation, integration, customization, maintenance, and support.
With 26 years in the market, 16 offices across 12 countries and over 2,000 successful projects deployed we have learned how to create a dynamic and fun working environment all while constantly investing in our teams by providing them professional development and career growth opportunitiesJob DescriptionThis is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy execution working with the corporate marketing team. You will be the go-to person for local marketing requests, working closely with regional sales teams to support their sales activities, ensuring everything is properly planned, promoted and executed. You will closely collaborate with the central marketing team: providing briefs and presenting plans so that they can support your activities with necessary marketing materials and resources.Key activities include:Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standardCreate, plan, and track various types of marketing campaignsComplete competitor analysis - including global competitor presence in the region as well as local competitorsEnsure the VRP brand is represented according to our brand guidelinesWork closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localized presentationsAct as the main point of contact from marketing for all regional departmentsHelp prepare and set up email campaigns and collaborate with regional lead gens/sales representatives: collect lists / support suitable content and images creation / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team. Event organization: organize all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimization recommendations.Collaborate with our partners organizing joint eventsActively participate in regular marketing team meetings, both All Hands as well as individual task focus groupsMaintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via TrailheadMaintain and create case studies for the regionIdentify and plan for award submissionsQualificationsMandatory requirements:Experience in leading and coordinating marketing campaigns that generate leadsPrevious marketing experience within the Salesforce ecosystemStrong understanding of the region, including current trends and market demandsExperience creating and running local events to create demand and awareness
Preferred Qualifications:3+ years’ experience in B2B marketing Experience in executing multi-channel campaignsExperience in regional/global marketingProven track record in event organizationMarketing planning/execution/tracking exposureDeep understanding of the digital/social media industry Google Workspace exposureAdditional InformationCooperation on a B2B contract basisA global company with an international environmentA challenging position with a renowned and fast-growing player in the Salesforce ecosystem