At Musgrave, where innovation meets heritage, we're driven by people who make a difference. As one of Europe's most successful family-owned businesses, our 149-year history in food and brand innovation has enabled us to support communities across Ireland and Spain. Our portfolio of 18 market-leading food and beverage brands, including SuperValu, Centra, Frank and Honest, and Musgrave Market Place, feed one-in-three people in Ireland every day.
About the Role
We are seeking an Email Specialist to join our team. The ideal candidate will develop and execute a comprehensive email marketing strategy to drive customer engagement and sales. Responsibilities include:
* Planning, creating, and optimizing email campaigns;
* Managing and segmenting the email database for targeted audience personalisation;
* Overseeing A/B testing and analysing campaign performance metrics to improve open rates, click-through rates, and conversions;
* Ensuring compliance with email marketing best practices, including GDPR and SPAM regulations;
* Collaborating with design and content teams to create compelling email templates and copy;
* Generating detailed reports and insights for continuous improvement.
Requirements
The successful candidate will have:
* 3-5 years of experience in email marketing, preferably within the FMCG industry;
* Creativity and a passion for the latest trends in food, digital media, and social platforms;
* Strong expertise in email marketing platforms;
* Experience with CRM systems and customer segmentation;
* Proficiency in HTML and email template design;
* Strong analytical skills and experience in tracking email performance metrics;
* Knowledge of email marketing regulations and best practices;
* Ability to manage multiple projects and work in a fast-paced environment;
* Excellent communication and collaboration skills;
* A degree in Marketing, Communications, Business, or a related field, or relevant experience.
About Musgrave
Musgrave is an equal opportunities employer that encourages applications from diverse candidates. We operate a Work Smart hybrid working model, allowing employees to alternate between connecting and collaborating in the office and working remotely.