Technical Lead, Marketing Cloud Intelligence
Job ID REQ-10031830
Location: India
Summary
We are seeking a highly-skilled and experienced Marketing Cloud Architect to join our Marketing Automation team. This role involves working closely with brand teams, understanding various data sources, building data ingestion pipelines, and designing future-proof data models for data visualization and insights.
About the Role
Key Responsibilities:
* Help internal customers identify key metrics to support business goals and gather the data supporting those metrics.
* Architect and design Salesforce solutions using Marketing Cloud Intelligence (Datorama), maintaining scalable and efficient solutions for business needs.
* Conduct feasibility studies, define new data streams in MCI, and ensure timely data refresh cycles.
* Liaise with cross-functional teams, conduct feasibility checks in MCI, and develop new reporting capabilities while overseeing the build of new optimization reports.
* Work with and train business users to help developers build effective data ingestion pipelines, data models, and visualizations.
* Utilize deep technical skills to explain tool capabilities and delve into the specific functions of tools, as well as their interoperability across technical, martech, and adtech systems.
* Provide requirements for visualizations to data analysts to help them build reports and dashboards that best present key metrics.
* Develop best practices and processes for metrics, data management, and/or data visualization based on experience in developing strategies; continuously stay up-to-date on Salesforce releases and updates.
* Manage direct and indirect reports as needed, working in a matrixed global organization.
* Minimum of 7-10 years of business experience in analytics, consulting, and/or enterprise software, including demonstrated ability in stakeholder management.
* Minimum of 5+ years’ experience in Salesforce with a strong focus on solution architecture.
* Proficient in Datorama, Salesforce configurations, and Marketing Cloud.
* Excellent written and verbal communication skills; strong interpersonal and analytical skills.
* Ability to provide efficient, timely, reliable, and courteous service to customers; ability to effectively present information.
* Demonstrated knowledge of the Data Engineering & Business Intelligence ecosystem.
* Salesforce MCI certification; familiarity with other SF platforms (e.g., app building PD1, PD2) is a plus.
* Familiarity with AppExchange deployment, Flow, Aura components, and Lightning Web components is a plus.
Percentage of Work:
* 25% - Direct internal customer interaction, gathering requirements, communicating progress, and providing deliverables.
* 25% - MCI development, identifying appropriate data streams, metrics, and data model architecture to achieve business objectives.
* 25% - Direct opportunities for reporting & insights projects leveraging Salesforce reporting tools and data engineering platforms.
* 15% - Provide thought leadership to create additional conversations around reporting best practices.
* 10% - Identify growth opportunities for personal and professional development.
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Join Our Novartis Network: If this role is not suitable for your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: Novartis Network.
Our Purpose: To reimagine medicine to improve and extend people’s lives. Our vision is to become the most valued and trusted medicines company in the world. Join us in this mission!
Why Novartis: Helping people with diseases and their families takes more than innovative science. It requires a community of smart, passionate people collaborating and inspiring each other to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? Learn more about us.
Accessibility and Accommodation:
Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation for any part of the recruitment process or to perform the essential functions of a position, please send an email to diversityandincl.india@novartis.com with your request and contact information. Please include the job requisition number in your message.
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