The Account Manager plays a pivotal role in driving sales turnover and market share for their assigned Brand. Key responsibilities include:
1. Projecting a credible and professional image of the Brand to all stakeholders.
2. Maximising sales through effective selling, service delivery, and adherence to retail standards.
3. Contributing to operational efficiencies by following established store, Brand, and Company procedures.
4. Maintaining awareness of daily and weekly targets.
5. Staying up-to-date with additional sales avenues, including eventing, Omni, and digital channels.
6. Monitoring competitor activities and missed opportunities.
7. Leveraging social media to drive business growth, protect, and enhance the Brand image.
8. Executing the Brand Strategy, ensuring local plans are effectively delivered.
9. Planning and implementing local marketing and events initiatives aligned with Retailer activity.
10. Demonstrating excellence in service execution by implementing measures to continually improve service levels, achieving a zero consumer complaints mindset, and fostering a surprise and delight culture.
11. Serving as an Ambassador for the Brand, embodying its values and bringing them to life.
12. Managing refunds and complaints in accordance with Company guidelines, striving for mutually satisfactory resolutions and consulting with the Area Manager when necessary.
13. Utilizing digital tools to stay informed and up-to-date.
14. Developing a consumer recruitment and retention strategy to cultivate a loyal consumer base.
15. Maintaining current product knowledge to deliver an exceptional customer experience and ensure products meet consumer needs.
Operational Excellence
1. Ensuring seamless operations through proactive planning and diligent review of retail standards.
2. Regularly reviewing retail standards to maintain high-quality displays, messaging, pricing, and product presentation.
3. Efficiently managing deliveries, stock movements, and associated administration within agreed timeframes.
4. Ensuring compliance with auditable processes and administration, taking corrective action in areas of risk.
5. Providing accurate and timely information to support business decisions.
6. Minimising stock loss through effective implementation of Company Security Policies and Procedures.
7. Cultivating a safe working environment for consumers, adhering to Company and Retailer policies and procedures.
8. Maintaining a 'Acceptable' overall grading in health and safety audits and operational activities.
Commercial Acumen
1. Strategically managing daily replenishment, taking prompt action when necessary.
2. Informing commercial decisions with data-driven insights from reports.
3. Designing and executing visually appealing visual merchandising layouts that meet guidelines and timelines.
4. Identifying and addressing stock package issues, informing the Area Manager when necessary.
5. Effectively managing promotions and discounts in accordance with Company guidelines.
6. Analyzing trends and suggesting enhancements to product performance.
Requirements
Essential
1. Prior experience in fast-paced retail and/or consumer-facing environments.
2. Able to drive self-development and adapt to changing circumstances.
3. Strong commercial understanding and awareness of industry dynamics.
4. Effective communication, organisational, and prioritisation skills.