Strategic Marketing Manager – Waterford (Hybrid)
Alternatives is delighted to partner with Arvum Group, a leading and innovative group of agri-businesses, to recruit a Strategic Marketing Manager to join their senior leadership team.
With a diverse portfolio of B2B and B2C businesses, Arvum is committed to driving growth, delivering value to its customers, and enhancing its reputation as an industry leader. This is a strategic, results-focused role for an experienced marketing professional who excels at delivering innovative campaigns across traditional and digital channels.
Key Responsibilities:
1. Collaborate with business heads to design and execute effective marketing strategies.
2. Manage full-cycle marketing campaigns, including digital, PR, events, and sponsorships.
3. Oversee brand consistency across all platforms and businesses.
4. Lead content creation for digital, social, print, and public relations channels.
5. Champion CRM system development for data-driven decision-making.
6. Build media relations to enhance brand reputation.
7. Conduct market research to inform strategies and competitive positioning.
8. Manage the marketing budget to deliver impactful, on-budget campaigns.
9. Define KPIs, assess campaign performance, and report on ROI.
10. Drive employer brand marketing strategies to attract and retain talent.
Key Requirements:
1. Relevant degree in Marketing, Business, Communications, or related field.
2. 8–10 years’ + experience in a senior marketing role, ideally in B2B and B2C.
3. Proven expertise in integrated marketing campaigns and digital marketing trends.
4. Strong CRM knowledge (e.g., Salesforce, HubSpot) and data-driven decision-making.
5. Exceptional communication skills and experience in media relations.
6. Ability to manage multiple projects, large budgets, and external agencies.
7. Commercial mindset with a focus on delivering results.
What’s on Offer:
1. Strategic leadership role in a dynamic, growing business group.
2. Collaborative work environment where innovation is valued.
3. Competitive salary and benefits package.
4. Opportunities for professional development and career growth.
Location: Waterford (Hybrid options may be considered)
If you’re a results-oriented marketing professional eager to make a strategic impact, we’d love to hear from you.
Contact Eimear Walsh in Alternatives to find out more.
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