Job Title: Content Marketing Manager
Employment Type: Permanent
Location: [Insert Location]
The company is seeking an experienced Content Marketing Manager to join its fast-growing Marketing team.
This role involves strengthening brand messaging, enhancing client relationships and engagement, and attracting new prospects through various digital channels and content programmes.
Key responsibilities include developing and executing a content marketing plan, creating impactful content programs, managing digital campaigns, and liaising with PR agencies.
A successful candidate will have strong editorial and writing skills, excellent organizational skills, and experience in financial services or related industries.
Duties:
1. Develop a content marketing strategy aligned with market priorities to elevate the company's brand presence and product offerings.
2. Create and deliver impactful content programs & bespoke local content insights, including market commentaries, outlooks, and newsletters.
3. Manage and execute digital campaigns across various formats and amplify via PR activities and digital channels.
4. Liaise with PR agencies to review content produced for media.
5. Design, manage & execute upon a content calendar.
6. People management, coaching, and developing the team.
Requirements:
* Strong understanding of financial markets, focusing on investment products.
* Excellent organizational skills, problem-solving abilities, and relationship management skills.
* Ability to manage multiple projects, adhere to deadlines, deliver results, and work independently.
* Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
* Strong interpersonal and communication skills.
* Excellent attention to detail.
* Proven ability to lead, influence, and align across cross-functional teams while interacting with multiple stakeholders.
Qualifications & Experience:
* Bachelor's degree in Marketing or Communications.
* Proven marketing content development experience in financial services or related industries, including financial media.
* Relevant work experience in investments, marketing, financial services, or financial media.
* Familiarity with digital marketing tools and platforms.
* English language proficiency is required; Italian, German, or Spanish language skills are an advantage.
* Knowledge of Salesforce is also an advantage.