Job Title: Marketing Manager
Location: County Meath, UK and Ireland
Job Summary: This role leads all marketing for the company across the UK and Ireland, and manages the activities within the marketing department. The successful candidate will develop the marketing strategy in line with company objectives, co-ordinating marketing activities in cooperation with the sales and technical departments.
Key Responsibilities:
* Develop a marketing strategy to achieve business growth objectives.
* Manage the marketing team, supporting, coaching, and development of team members while setting measurable KPIs and targets.
* Liaise closely with the sales and technical teams to promote key products, producing content offline and online to ensure effective communication delivery to markets.
* Develop and maintain a database of contacts for each country and target with marketing materials.
* Utilize CRM efficiently and effectively for the business.
* Update and communicate data around market and product trends.
* Prepare training/CPD presentations in conjunction with the technical team, including case studies, and brochures for marketing use.
* Manage and lead digital and social media strategy.
* Coordinate events, exhibitions, and tradeshow activity.
* Oversight and management of agency services.
* Management of marketing budget.
* Project engagement, coordination, and implementation.
* Internal and external communication leadership.
* Support other departments as required to ensure company objectives are achieved.
Requirements:
* Minimum 5 years of experience in marketing.
* Customer-focused with CRM exposure.
* Awareness of construction industry technology, trends, and applications.
* Proven ability to effect change and improvements.
* Strong organisational, communication, and administrative skills.
* Experience of successful team leadership.
* Experience of managing workflow in a timely manner.
* Good multi-tasking skills and ability to work fast and to deadlines.
* Highly motivated with proven ability to work on own initiative.
* High attention to detail and able to cope well with pressure.
* Adaptable and flexible.
Estimated Salary: £60,000 - £80,000 per annum, dependent on experience.