B2B Marketing Executive Job Overview:
We are seeking a dynamic and results-oriented B2B Marketing Specialist to join our growing team.
The ideal candidate will have some experience in business-to-business (B2B) marketing, with a focus on creating and executing effective marketing strategies to drive lead generation, customer acquisition, and revenue growth.
The B2B Marketing Specialist will work in a technology environment, so knowledge of the tech sector, specifically networking and voice communications is a definite advantage here.
This job is suitable for a mid-level marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technology environment.
Key Responsibilities:
Lead Generation:
Implement lead generation programs to acquire new business customers.
Use a mix of online and offline channels, including content marketing, email campaigns, webinars, events, and social media, to generate qualified leads.
Content Creation:
Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
Collaborate with the sales team to ensure consistent messaging and branding across all materials.
Campaign Management:
Plan and execute multi-channel marketing campaigns to target key B2B segments.
Work with our technology partners on joint campaigns to an agreed set of objectives Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
Sales Enablement:
Collaborate with the sales team to develop marketing collateral and tools that support the sales process.
Digital Marketing:
Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
Event Management:
Plan and execute B2B events and/or conferences to enhance brand visibility and generate leads.
Coordinate event logistics, booth setup, and post-event follow-up.
Analytics and Reporting:
Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
Provide regular reports to stakeholders, highlighting key metrics and insights.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Some experience in B2B marketing, with a track record of successful lead generation and revenue growth.
Good understanding of digital marketing, content creation, and social media strategies.
Excellent written/verbal communication and interpersonal skills.
Ability to work collaboratively in a cross-functional team environment.
Proficiency in marketing automation tools and CRM systems.
Preferred
Skills:
Experience with B2B SaaS or technology products/services.
Familiarity with account-based marketing (ABM) strategies.
Knowledge of the latest marketing trends and technologies.
Skills:
Business-to-Business (B2B)
Digital Marketing Content Management Analytics Event Management Lead Generation Writing Skills Benefits: 25 days holidays Contributory Pension Bonus Mobile Phone Laptop