B2B Marketing Executive
Job Overview:
We are seeking a dynamic and results-oriented B2B Marketing Specialist to join our growing team. The ideal candidate will have some experience in business-to-business (B2B) marketing, with a focus on creating and executing effective marketing strategies to drive lead generation, customer acquisition, and revenue growth. The B2B Marketing Specialist will work in a technology environment, so knowledge of the tech sector, specifically networking and voice communications is a definite advantage here.
This job is suitable for a mid-level marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technology environment.
Key Responsibilities:
1. Lead Generation:
* Implement lead generation programs to acquire new business customers.
* Use a mix of online and offline channels, including content marketing, email campaigns, webinars, events, and social media, to generate qualified leads.
1. Content Creation:
* Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
* Collaborate with the sales team to ensure consistent messaging and branding across all materials.
2. Campaign Management:
* Plan and execute multi-channel marketing campaigns to target key B2B segments.
* Work with our technology partners on joint campaigns to an agreed set of objectives.
* Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
3. Sales Enablement:
* Collaborate with the sales team to develop marketing collateral and tools that support the sales process.
4. Digital Marketing:
* Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
* Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
5. Event Management:
* Plan and execute B2B events and/or conferences to enhance brand visibility and generate leads.
* Coordinate event logistics, booth setup, and post-event follow-up.
6. Analytics and Reporting:
* Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
* Provide regular reports to stakeholders, highlighting key metrics and insights.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field.
* Some experience in B2B marketing, with a track record of successful lead generation and revenue growth.
* Good understanding of digital marketing, content creation, and social media strategies.
* Excellent written/verbal communication and interpersonal skills.
* Ability to work collaboratively in a cross-functional team environment.
* Proficiency in marketing automation tools and CRM systems.
Preferred Skills:
* Experience with B2B SaaS or technology products/services.
* Familiarity with account-based marketing (ABM) strategies.
* Knowledge of the latest marketing trends and technologies.
Skills:
Business-to-Business (B2B), Digital Marketing, Content Management, Analytics, Event Management, Lead Generation, Writing Skills
Benefits:
25 days holidays, Contributory Pension, Bonus, Mobile Phone, Laptop
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