Campaign Management
Develop, implement and oversee high-impact communications and PR campaigns and strategies, monitoring their success.
Key Responsibilities:
* Media Outreach: Engage with influencers, media and other channels to raise awareness and understanding of The Shannon Airport Group.
* Content Creation: Draft press releases, media statements, respond to media enquiries, compile publications and plan events and press conferences promptly.
* Brand Consistency: Oversee the creation of communications materials to ensure consistency with the organization's brand, including press releases and speech materials.
* Social Media Content: Create content for social media platforms, including videos.
* Stakeholder Engagement: Assist the Head of Communications in engaging with stakeholders.
* Media and Internal Support: Provide media advice and internal communications support to colleagues.
* Representation: Represent the organisation at events and press conferences.
* Crisis Communication: Participate in crisis communication preparedness activities.
* Event Management: Maintain and manage shared appointments and the department's calendar of events.
Requirements:
* Educational Background: A recognised third-level degree or relevant qualification in PR, communications, media or a related field.
* Professional Experience: Experience in a PR agency or in-house PR role is advantageous.
* Communication Skills: Excellent writing, editing, communication, storytelling and project management abilities.
* Flexibility and Adaptability: The ability to work flexibly, meet deadlines and handle ad hoc assignments to meet the evolving needs of the business.
* Organisational Skills: Exceptional organisational skills, capable of managing multiple projects with different deadlines simultaneously.
* Strategic Planning: Experience of designing and executing communication plans and strategies to achieve business objectives.
* Media Relations: Comfortable dealing with the media, including making media pitches, answering enquiries and understanding print, online, television and radio media outlets.
* Digital Skills: Strong social and digital media skills, along with proficiency in PowerPoint and visual design.
* Analytical and Strategic Thinking: Must be able to think analytically and strategically.
* Data Analysis: Ability to independently gather, analyse, interpret and summarise data to deliver insights.
* Team Collaboration: Ability to work collaboratively as part of a team, including the Marketing team, to ensure alignment of messaging.